Press Release

02/10/2003

John Koo in South Africa to launch the world's biggest bat

John Koo, LG Electronics CEO and Chairman is currently in South Africa to launch the world's biggest cricket bat at the final warm-up game for the South African team prior to the ICC Cricket World Cup 2003.

John Koo, LG Electronics CEO and Chairman is currently in South Africa to launch the world's biggest cricket bat at the final warm-up game for the South African team prior to the ICC Cricket World Cup 2003.

LG Electronics, Official Global Partner of the ICC Cricket World Cup 2003, today launches its biggest drive yet in support of South African Cricket - a giant cricket bat, in fact the biggest bat ever constructed anywhere in the world.

Measuring a whopping 16 metres long by 2 metres wide and 1 metre deep, the bat will serve as a symbol of support for the Proteas from the South African public.

"We're going to move the bat around the country and we urge everyone to sign the face of the bat in support of their Protea heroes," says John Shaw, General Manager Marketing for LG Electronics SA. "I don't think we'll get all the nation's forty-two million messages on the bat, but we'll give it a try," adds Shaw.

The bat will be placed at Newlands Cricket Ground during the opening ceremony, it will then move on to Cavendish Square, then Gateway Mall in Durban before making an appearance at Sandton Square. It will take pride of place at the Wanderers during the ICC Cricket World Cup 2003 finals as the Proteas hopefully chalk up a first world cup victory.

After the tournament the bat will hopefully become a permanent fixture at the Protea training camp in Pretoria. "All future Protea players will see the bat and know that the hopes of the entire nation rest on their shoulders," says Shaw.
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