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Press Release

01/20/2012

LG CINEMA 3D SMART TV EARNS INTERNATIONAL 3D SOCIETY TECHNOLOGY AWARD

Leading Global 3D Organization Recognizes LG’s Contributions To Advancing State of the Art in 3D TV Technology

Leading Global 3D Organization Recognizes LG’s Contributions

To Advancing State of the Art in 3D TV Technology

HOLLYWOOD, Calif., Jan. 20, 2012 – The International 3D Society honored LG Electronics with a 2012 3D Technology Award for the company’s innovative, consumer-friendly approach to 3D TV called CINEMA 3D.

“The Awards Committee considered 3D technologies with an eye on those that are genuine advances to the state of the art. We want to shine a spotlight on worthy products like LG CINEMA 3D TV that make a contribution to professional and consumer applications,” said Ray Zone, 3D expert and member of the Society’s Awards Committee.

At its awards gala Thursday in Hollywood, the International 3D Society presented the 3D Technology Award to LG, stating: “The fabulous LG CINEMA 3DTV delivers a great viewing experience with a bright picture, wide viewing angles and lightweight 3D eyewear. Powered by FPR technology, LG CINEMA 3D TV is a fast growing player in the dynamic 3D business.”

James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA, accepted the award on behalf of the company. “At LG, our goal has always been to give people what they want in a TV: outstanding picture quality, robust features and a compelling viewing experience. When it comes to 3D TV, LG listened to consumers and gave them what they really want – a bright, comfortable viewing experience with affordable 3D eyewear,” he said.

LG CINEMA 3D TVs use similar 3D technology as movie theaters. LG’s FPR screen technology gives viewers a great 3D effect without the flicker of active-shutter glasses. Plus, the inexpensive glasses make CINEMA 3D the ideal choice for families and friends who want to watch together.

Fishler said, due to its success in 2011, CINEMA 3D technology has been expanded this year to 25 LED models. New 2012 features – such as 3D Depth Control and 3D Sound Zooming – further enhance the 3D experience. The 3D Zone in LG’s Smart TV platform now includes an ever-growing array of online video 3D content. “What’s more, LG’s enhanced 2D-to-3D Conversion means you can now watch anything you want in 3D – from video games to sporting events, and even personal content,” he said.

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About the International 3D Society

The International 3D Society was founded to advance the art and technologies of stereoscopic 3D content and its professional innovators through education, hands on demonstration and recognition. For more information please visit: www.International3DSociety.com.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

CONTACTS: 

LG Electronics USA

John I. Taylor

(847) 941-8181

john.taylor@lge.com

International 3D Society

Cindi Berns
(310) 508-2688
cindi@international3Dsociety.com 

For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required and sold separately.

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