Press Release

02/14/2011

LG ELECTRONICS, DESIGNER MARC BOUWER BRING 3D PROJECTOR TO NEW YORK FASHION WEEK

LG 3D Projector Struts its Technology to Create Immersive Runway Experience

LG 3D Projector Struts its Technology to Create Immersive Runway Experience

NEW YORK, Feb. 14, 2011 – Thanks to advanced commercial 3D display technology from LG Electronics, Marc Bouwer made history again by presenting his 2011 Fall collection for the first time in 3D video during the acclaimed fashion designer’s invitation-only show featuring former Victoria’s Secret® model Selita Ebanks at the SOHO House in New York City on Sunday night.

The LG Electronics USA Commercial Displays Division outfitted the SOHO House’s screening room with LG’s cutting-edge CF3D projector, which uses movie-theater-style 3D glasses allowing celebrities and other VIP attendees to experience Bouwer’s incredible 2011 fall line in a bright, crisp and clear 3D video. Bravo Media shot and rendered the entire fashion show.

“Last year we broke with the status quo by only presenting our show online and we felt a 3D show was a great way to keep pushing the envelope this year,” said Bouwer, American couturier. “LG’s projector offered the right 3D technology with robust picture quality and a clarity that allowed me to introduce my new line through an unforgettably immersive experience.”

CF3D – Bring the Theater Experience Home

LG’s versatile CF3D is the world’s first Full HD Dual Engine Single Lens 3D Projector featuring an outstanding brightness rating of 2,500 ANSI-lumens for 2D viewing and 1,250 ANSI-lumens for 3D content and a high contrast ratio of 7,000:1.

Other 3D projection systems use two separate projectors – one for each eye. The CF3D has the two projection engines built into one unit, reducing the space and size required to display 3D content from a single projector. The advanced LCOS based system creates the polarized stereoscopic image pair within the unit and projects the two images simultaneously for maximum brightness. The CF3D projector minimizes ghosting via improved and more rapid polarization, resulting in 3D content that has higher resolution and improved definition. To view 3D content, a 3D Blu-ray Disc player (or other 3D program source) and silver screen are required and sold separately.

“The exhilaration and action that 3D technology brings outside the walls of a theater is transforming the way we view and seek entertainment,” said Dr. Nandhu Nandhakumar, vice president, advanced technology, LG Electronics. “Our partnership with Marc Bouwer’s fashion show is a testament to the expansion of 3D into new markets to create an exclusive experience anywhere you look.”

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About LG Electronics USA

LG Electronics USA Commercial Displays serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Commercial Displays delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, commercial displays, home appliances, mobile communications, and air conditioning & energy solutions. For more information, please visit www.LGSolutions.com.

CONTACT:         

LG Electronics USA

John Taylor

847-941-8181

john.taylor@lge.com

Katie Busch

312-397-6025

katie.busch@lg-one.com

* Design, features and specifications subject to change without notice.

* For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.  3D glasses required and sold separately.

 

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