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Press Release

01/30/2006

LG ELECTRONICS EXPANDS POPULAR ART COOL PRODUCT LINE WITH WORLD'S FIRST PICTURE-FRAME AIR CONDITIONER

FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE
LG ELECTRONICS EXPANDS POPULAR ART COOL PRODUCT LINE
WITH WORLD'S FIRST PICTURE-FRAME AIR CONDITIONER

New Model Offers Ability to Showcase Personalized Pictures and Artwork

CHICAGO - January 23, 2006 - Delivering on its promise of bringing stylish design and increased functionality into all of its home appliance products, LG Electronics, the world's leading air conditioner manufacturer, today unveiled a first-of-its-kind, picture-frame air conditioner as part of its popular ART COOL product line. The ART COOL line is LG's premium, design-oriented air conditioner series, which also includes renditions of classic art pieces by famous painters such as Van Gogh and Sisley featured on the product's front panel, transforming household white goods such as air conditioners into stylish objects of art. The product will be on display for the first time at the annual Air-Conditioning, Heating and Refrigeration Exposition (AHR), January 23-25, 2006 in Chicago.
The new picture-frame air conditioner allows consumers to display a favorite picture, drawing or any type of printed image - up to approximately 17-by-17 inches - under its transparent front panel, adding a personal touch to any room, while still increasing air quality and comfort on a hot summer day. Pictures can be changed whenever the consumer desires by simply opening the panel and replacing the image.
"The ART COOL picture-frame air conditioner is a fresh approach enabling consumers to incorporate their own taste and style into what was once an ordinary home appliance," said Soon Kwon, President of Digital Appliances for LG Electronics, U.S.A. "The evolution of our ART COOL line continues to redefine consumers' perceptions, combining cutting-edge technology and stylish designs that meet the needs of today's consumers."
This innovative 'work of art' provides consumers with more unique features than conventional air conditioners available on the market today. The LG ART COOL's interior, wall-mounted evaporator is slim and lightweight, providing cool, crisp air to any room. The outdoor condensing unit provides quiet operation, making it neighbor-friendly.
The LG ART COOL is the only duct-free air conditioning series offering a 'Chaos Swing' feature - a three-way airflow with computer-controlled vanes that simulate a natural breeze. This feature creates a more natural flow of air to eliminate hot or cold spots from a room. The system also features an ultra-quiet fan and motor, making it the preferred choice for any space within the home, bedroom, office, school, health center, etc.
The LG ART COOL line also features the Plasma Air Purifying System, which removes air impurities - such as microscopic containments, dust, pet hair and pollen - for a healthier living environment. It also includes a dehumidifying feature, which quickly removes excess moisture from interior spaces. Other key features include:
� Jet Cool option to provide speedy and powerful cooling to a warm room in 30 minutes
� Auto Restart to restart the unit to its previous settings in case of a power failure
� Sleep Mode function which automatically adjusts temperature settings to create a more comfortable sleeping environment
� 24-Hour Timer to automatically turn the unit on and off at different intervals during the day
The new picture-frame air conditioner will be available in April 2006 in two different BTU levels, including 9,000 BTUs and 12,000 BTUs, with suggested manufacturer's retail prices ranging from $2,500 to $3,000. Other ART COOL models are available now in three different BTU levels, including 9,000 BTUs, 12,000 BTUs and 18,000 BTUs, in a variety of colors and finishes, with suggested manufacturer's retail prices ranging from $2,000 to $2,500.
LG has maintained the global number one position in residential air conditioner sales for the past six years. In 2005 alone, LG sold more than 10 million units accounting for the largest market share in the world.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: mobile phones, consumer electronics, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. For more information, please visit www.LGusa.com.

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MEDIA CONTACTS:
Ogilvy Public Relations: Katy Donnelly (212) 880-5322, katy.donnelly@ogilvypr.com
Ogilvy Public Relations: Amanda Shawaluk (312) 397-6073, amanda.shawaluk@ogilvypr.com
LG Electronics: Grace Lee (201) 816-2981, jjoo@lge.com

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