Press Release

07/22/2009

LG ELECTRONICS INTRODUCES FIRST-EVER THX DISPLAY CERTIFIED LED LCD HDTV

Redefining the LED LCD HDTV landscape, the newest HDTVs from LG Electronics are the first LCDs to receive THX Display Certification in the U.S. market. LG’s new LH90 series, available now through national retailers such as Best Buy and other leading electronics dealers, offer consumers advanced picture quality, smart energy savings and stylish design.

LG ELECTRONICS INTRODUCES FIRST-EVER

THX DISPLAY CERTIFIED LED LCD HDTV

 

 Available Through U.S. Retailers, New LCD HDTV Series

Features Mega Contrast LED for Enhanced Picture Quality

 

ENGLEWOOD CLIFFS, N.J., July 22, 2009 – Redefining the LED LCD HDTV landscape, the newest HDTVs from LG Electronics are the first LCDs to receive THX Display Certification in the U.S. market. LG’s new LH90 series, available now through national retailers such as Best Buy and other leading electronics dealers, offer consumers advanced picture quality, smart energy savings and stylish design.

            

“Creating a new era in LCD technology the THX-Certified LH90 blends style, sophistication and visual performance, sending a clear message to consumers about LG’s commitment to picture quality and innovation,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA, Inc. “LG’s advanced LED Backlight technology precisely controls the brightness of specific areas of the screen, providing crisper, clearer pictures while using less energy than traditional LCD models.”

 

Advanced Picture Quality

Previewed at the International Consumer Electronics Show earlier this year, the new LH90 series of LCD HDTVs features full-array LED backlighting with 2,000,000:1 Mega Contrast for unsurpassed picture quality and color detail.  The LH90 employs local dimming technology for precise automatic picture control, resulting in deeper blacks and wider color gamut.  The addition of TruMotion 240Hz technology ensures smooth motion even during fast-action sports and movie scenes. Built-in THX Movie Mode on the LH90 provides consumers with a one-button solution for experiencing studio color, black levels and clean signal processing.

 

Energy Savings

For consumers looking for HDTVs that also provide energy and cost savings, the LH90 meets the latest Energy Star 3.0 specifications. With LG’s “Smart Energy Saving” package, which consists of features such as backlight control options and video mute, LG is paving the way toward energy saving while also allowing consumers to customize their viewing experience.

 

The LH90 is equipped with a range of features to reduce energy output including LG’s Intelligent Sensor, which automatically senses the ambient light in the room and adjusts color and brightness accordingly.  With ISFccc certification the LH90 allows for further professional calibration of settings based on the room environment and personal preferences. 

 The LH90 is available in 55-, 47-, and 42-inch class sizes* and a manufacturer’s suggested retail price of $3,199.95, $2,399.95, and $1,899.95 respectively.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

 

 

CONTACT:

John I. Taylor (847) 941-8181  john.taylor@lge.com

Clara Chang (201) 816-2011  clara.chang@lge.com

Ojas Naik (312) 397-6008  ojas.naik@lg-one.com

 

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