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Quick and Sleek, New FLATRON L1710SK Offers All Computer Users an Ideal Solution for Home or Office

Quick and Sleek, New FLATRON L1710SK Offers All Computer Users an Ideal Solution for Home or Office

Englewood Cliffs, NJ, June 8, 2004 --- LG Electronics, a global pioneer in high performance LCD technology, today announced the addition of the new, enhanced FLATRON L1710SK to its lineup of top quality LCD monitors. Like its sister unit the FLATRON L1710S, the L1710SK is a perfect general use, space-saving monitor with the quality and reliability you expect from LG, but also offers a lightning quick 16ms response time.

With auto-synchronous support from 640 x 350 up to 1280 x 1024 @ 75Hz and a brilliant active matrix TFT display, working or playing on your FLATRON L1710 series is a viewing pleasure.

"The new FLATRON L1710SK is an ideal unit for serious gamers or those looking for a faster response time that virtually eliminates 'ghosting' or 'smearing,'" said Morris Lee, Senior Vice President of LG Electronics. "This new LCD packages cutting-edge technology with a clean design that makes a great addition to any home or office."

As LCD displays are quickly becoming the preferred instrument computer enthusiasts are using to navigate their PCs, the FLATRON L1710 series represents LG's entry level line for consumers upgrading from CRTs. The new FLATRON L1710SK, with a black bezel and 360o swivel, provides users with the best options when searching for an LCD with the combination of style and innovation.

Equipped with a built-in power adapter, the FLATRON L1710 series reduces unsightly cable clutter and with its mounting slots on the back, the unit can be hung just like a picture in any home or office. LG's LightView function allows users to adjust brightness and color according to their computing environment like day/night, photo, text or watching movies.
As with all LG LCD panels, the complete FLATRON L1710 series exceeds ISO 9000 standards and comes with an industry leading three-year, QuickSwap Replacement warranty. The suggested retail price of the FLATRON L1710SK is $519 and consumers can find the nearest LG retailer by visiting and selecting "Computer Products."

About LG Electronics
Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit