Press Release

05/22/2007

LG ELECTRONICS INTRODUCES STEAM TECHNOLOGY IN PREMIUM DISHWASHERS

Latest LG Dishwashers Deliver Heightened Features, Including High-end Design, Quiet Operation and, Energy Efficiency

Latest LG Dishwashers Deliver Heightened Features, Including High-end Design, Quiet Operation and, Energy Efficiency
LAS VEGAS, May 8, 2007 - Building on its position as the first to incorporate steam technology in major appliances, LG Electronics is introducing an innovative new dishwasher with energy-saving, performance-enhancing steam.
The LG steam dishwasher is the flagship of the company's 2007 expanded dishwasher line that will be unveiled today at the 2007 Kitchen and Bath Industry Show in Las Vegas. Key

features of the new lineup include:
" Unique steam technology option for enhanced cleaning performance;
" Useful third rack for utensils and hard to clean flatware;
" Advanced digital display with LED indicator lights;
" Ultra quiet operation with built in food disposer;
" Extra-large, 24" tall, stainless steel tubs with one of the largest capacities available in the United States; and
" Outstanding energy and water efficiency across models.
John Herrington, president of LG Electronics USA, Digital Appliances, said, "The combination of extra-large capacity, smart performance features and energy efficiency puts our dishwasher line in a league of its own, delivering even more convenience in the kitchen. Our new steam dishwasher and advanced digital display technologies exemplify cutting-edge technologies that are redefining the appliance business today."


BUILT-IN STEAM TECHNOLOGY
LG's latest dishwasher innovation is a key element of the company's next-generation kitchen series and features an advanced stylish design with a fully-integrated LCD touch control panel for an ultra-premium design. Unique to this model is a steam option that delivers enhanced cleaning performance as well as greater energy efficiency compared to traditional models. This innovation follows the success of LG's pioneering steam laundry system introduced in 2006.
For added versatility, the dishwasher also features a third rack, and can accommodate up to 14 place settings in a single load. At only 45 decibels, this dishwasher is among the quietest available with a built-in food disposer in the United States. Its "SteamDelicate" cycle protects fragile items such stemware and china during the wash process. LG Model: LDF9810 will be available in the third quarter of 2007 in a high-end stainless steel finish at a manufacturer's suggested retail price of $1,599.


ADVANCED DIGITAL DISPLAY
Also new for 2007 from LG Electronics is a premium dishwasher model with an advanced digital display with four LED indicator lights to alert users of cycle status on the outside door, while soft touch controls with a LED display are hidden on top for a polished, built-in look. At only 46 decibels, this dishwasher also features ultra-quiet operation. It also incorporates bright dual interior LED lights and a smooth gliding upper rack for ease of use and increased convenience. LG Model: LDF8812 is available now in a stainless steel finish at a manufacturer's suggested retail price of $1,199.


OTHER INNOVATIONS
LG's core dishwasher line-up for 2007 also will include semi-integrated models that feature a digital display and controls on the door's exterior, as well as fully-integrated versions which have the digital display on the outside and controls hidden on top of the door.
As with all LG appliances, the company's dishwasher line is energy-efficient, low in water consumption and quiet in operation. All products include a built-in disposer with self-cleaning filter to easily eliminate food debris and boast high-performance features such as the SenseCleanTM washing system. SenseClean uses turbidity sensors that determine the number of rinses needed, helping to take the guesswork out of obtaining a perfect wash.
A half-load cleaning option allows for washing in either the upper or lower deck to conserve water and electricity. The dishwasher's Design-A-Rack systemTM allows for maximum loading flexibility and includes adjustable racks to enable large, odd-shaped items to fit in a variety of spaces.

Other noteworthy features include:
" Removable, fold-down tines make instant room for larger items;
" Adjustable upper rack allows storage of 12" plates in the upper rack;
" Three separate cutlery baskets which can be snapped together or separated for placement in either the upper or lower racks;
" Three water spray settings (strong, medium and soft) for various types of washing;
" Hybrid Drying SystemTM - a highly efficient drying process for reduced spotting; and
" Stemware holder to secure wine glasses, goblets and champagne flutes, which also doubles as a double-decker rack for storage of smaller cups.
These LG dishwasher models are available now in a variety of finishes including white, black and stainless steel at manufacturer's suggested retail prices ranging from $699 to $1,599.
*Product specifications and pricing are subject to change.


About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.


CONTACTS:
Grace Lee (201) 816-2981, jjoo@lge.com
Cathleen Cronin (212) 880-5222, cathleen.cronin@ogilvypr.com

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