Press Release

02/22/2006

LG ELECTRONICS MOBILECOMM AND CIRQUE DU SOLEIL JOIN FORCES TO BRING AUDIENCES ACROSS NORTH AMERICA THE ULTIMATE MULTIMEDIA EXPERIENCE

Sponsorship of the 'DELIRIUM' Tour Opens New Doors in Strategic Targeted Marketing for Mobile Phone Giant

Sponsorship of the 'DELIRIUM' Tour Opens New Doors in Strategic Targeted Marketing for Mobile Phone Giant

SAN DIEGO, February 22, 2006 - LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories announced today its title sponsorship of the Cirque du Soleil 2006 'DELIRIUM Tour'. DELIRIUM is the ultimate multimedia experience turning music into motion with live performers and musicians who interact with state-of-the-art digital imagery and projections, creating an unforgettable, live musical experience. By aligning with these unique and one of a kind performances known only to Cirque du Soleil, LG Mobile Phones is able to expand it's marketing scope, and reach consumers by providing them with a hands-on experience to LG mobile entertainment.

"LG Mobile Phones are joining the DELIRIUM touring partners with one of our most innovative and technologically artistic productions," said Aldo Giampaolo, General Manager of DELIRIUM, Cirque du Soleil. "DELIRIUM is an intricate showcase of music and motion, which is a perfect environment for LG Mobile Phones to showcase their ultimate entertainment devices."

The DELIRIUM Tour will incorporate over 50 markets across North America. Cirque du Soleil's audience fits perfectly with LG's vision of a converged, multi-media entertainment experience as provided by the 'V' and 'CU320' handsets.

Using DELIRIUM events as the centerpiece of the Cirque du Soleil partnership, LG will implement a consumer online sweepstakes and integrated print and online campaign to drive traffic to LifeWithLG.com. The continued growth LG Mobile Phones has experienced starting in 2002 has not gone unnoticed, and the Company plans to continue gaining market share with this invaluable partnership.

"We are very excited to have the LG name and marquee products aligned with such a powerful creative platform as Cirque du Soleil" said Jon Maron, Director of Marketing, LG Electronics MobileComm U.S.A. Inc. "The DELIRIUM Tour provides us with an opportunity to build brand equity nationwide with a unique entertainment experience and to promote the latest in LG technology in a relevant way to consumers. It's a very memorable way for us introduce LG to consumers and invite them to experience LG's latest in interactive and entertainment devices."

Highly successful LG interactive entertainment devices launched to-date include the flagship EV-DO-capable VX8100 with MP3 capability and the recently launch music on demand service; the V is the ultimate entertainment device that is EV-DO-capable with a 1.3 megapixel integrated camera and camcorder, full QWERTY keyboard, and MP3 player. The CU320 runs on Cingular's 3G network, which allows for faster downloads and video streams, it also includes an internal MP3 player, and the ability to run five applications simultaneously, allowing you to send text messages while you're listening to music and downloading movie times.



About LG Electronics, Inc.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.

About Cirque du Soleil
From a group of twenty street performers at its beginnings in'84, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment, with over 3,000 employees from over 40 different countries, including 900 artists.

Since its inception in'84, Cirque du Soleil has brought wonder and delight to more than 50 million spectators over 100 cities on four continents. In 2006, Cirque du Soleil will present 13 shows simultaneously throughout the world. Cirque du Soleil has received such prestigious awards as the Emmy, Drama Desk, Bambi, ACE, G�meaux, F�lix, and Rose d'Or de Montreux.
close