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Press Release

07/28/2006

LG ELECTRONICS SHOWCASES ADVANCED MOBILE PHONE TECHNOLOGIES AT 2006 SUMMER LINE SHOW

Handsets for the Holiday Season Include Global Sensation Chocolate, High-Speed Devices with HSDPA, the First FM Transmitter Device and New Bluetooth Accessories

Handsets for the Holiday Season Include Global Sensation Chocolate, High-Speed Devices with HSDPA, the First FM Transmitter Device and New Bluetooth Accessories
NEW YORK, July 27, 2006 - LG Electronics MobileComm USA, Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories, featured its unique line of highly advanced mobile phone technologies at the 2006 LG Electronics Summer Line Show.
Among some of the world's most famous faces in entertainment, sports and history in the unique setting of Madame Tussauds' Wax Museum in New York City, LG Mobile Phones displayed handset technology in its 2006 lineup that will continue to fuel its growth in North America.
"LG's combination of dynamic design and user-friendly advanced mobile communication technology and innovative marketing has propelled our significant growth, both domestically and internationally," said Juno Cho, president, LG Electronics MobileComm USA, Inc. "These cutting-edge handsets reflect new steps forward in LG's successful integration of design and functionality, and we're looking forward to introducing the phones to consumers in time for the holidays."
LG is focused on creating next generation devices that offer consumers high-speed connectivity through EVDO and HSDPA technologies. Featured devices will showcase the latest in multi-media messaging, high speed downloading capability and location based services. Style is exhibited with several new form factor designs and accessories that accentuate mobile phone users' experience. A prime example is including the global sensation coming soon to the U.S. market, the Chocolate by LG, a sleek, ultra thin black slider that is a work of art both in appearance and functionality.
The strong presence for LG Mobile Phones at the summer line show reflects the company's success, demonstrated by its Number 2 finish across all mobile phone technologies in the United States for 2005. LG once again secured the Number 1 position in the CDMA handset market both in the United States and globally, according to IDC, a leading information technology market research and advisory firm. Driven by its relentless dedication to bringing the most innovative products to market, LG has been named the fastest growing mobile phone brand in North America, according to Strategy Analytics, Inc.
LG maintained the largest share of the U.S. CDMA mobile handset market, increasing its CDMA market share to 27.3 percent by selling nearly' million units in this highly competitive arena, according to IDC. LG also strengthened its position as a GSM handset manufacturer, securing the Number 4 position just two years after the launch of its first GSM device. With more than 2.2 million GSM handsets shipped in the United States for the fourth quarter of 2005 and strong growth in the GSM market, LG is poised to continue its expansion into the U.S. GSM space in 2006 and beyond.
As one of the world's leading mobile phone manufacturers, building a brand that connects with customers and becomes part of their daily life is important to LG. The company's marketing programs for 2006 leverage both traditional advertising and grass roots marketing geared at reaching the people who influence tomorrow's trends. An important part of the marketing mix for LG is to create synergies with leading entertainment companies that allow LG to fuse entertainment and technology in its products.
"Increasingly, mobile phones are an indispensable part of our lives, representing much more than just a means of voice communication," said Jon Maron, senior director of marketing communications for LG Electronics MobileComm USA, Inc. "The LG phones showcased at the 2006 LG Electronics Summer Line Show represent hubs of communication, entertainment and style. While direct communication will continue to be the primary role of a mobile device, LG believes that worldwide consumers are ready to make their mobile phones their all-in-one entertainment device."


LG's handsets and mobile accessories highlight all the latest technologies, including the introduction of the U.S. version of the ultra sleek Chocolate by LG, high-speed devices with EVDO and HSDPA for speed fanatics; the first FM transmitter device allowing consumers to play tunes wherever they go; and new Bluetooth accessories to enhance the overall mobile experience. This exciting range of devices reflects the full breadth of LG's product offerings and demonstrates the company's ongoing commitment to developing the most innovative mobile devices. Additional products available include the following:

Chocolate by LG: Indulge in the smooth slide design and rich array of features that come with LG's newest mobile treat, Chocolate. With a glowing, touch-sensitive keypad, superlative music/video player, luxurious 1.3 megapixel camera/camcorder, Bluetooth� capabilities and a microSD memory port for extra storage this new mobile phone is sweeter than ever. Available Q3, 2006.


LG CU500: High-speed video, rotating 1.3 megapixel camera, streaming TV, and 3D stereo sound - you want it, the CU500 has it! This fully-featured phone is the ultimate multimedia device packaged in a stylish black clamshell. The first phone of its kind, the CU500 supports advanced audio distribution (A2DP) through a Bluetooth� stereo headset and provides HSDPA. If you're looking for high-speed multimedia functioning wherever you go, look no further than the CU500. Available now.

LG DM-L200: The creative collaboration between LG and Disney Mobile brings to life the DM-L200 an easy to use, sleek red clam shell phone with a 1.3 mega pixel camera / camcorder with flash, 3D graphics support for games, multimedia messaging, speakerphone and Bluetooth capabilities. Families can stay connected and engaged with up to four hours of talk time. Available Q3, 2006.

LG VX8300: The slim and sleek VX8300 is built for serious mobile fun. Exchange vCards with Bluetooth� wireless technology, stream, download and play video clips with V CAST, or crank up the tunes in stereo sound with the dual speakers. Capture pix and flix with the 1.3 megapixel camera/camcorder, and easily store them on an optional microSD memory card for later. Available now.

LG FUSIC: Music wherever you go. FUSIC (fyoo' zik) by LG takes mobile music to the next level and is the first mobile phone in the U.S. to feature an FM Transmitter. This all-in-one entertainment and communication device sports a slim and trendsetting design. It harnesses the speed of EVDO connectivity for rapid downloading of the latest music, news, sports and entertainment content, at broadband-like speeds, and it enhances the music experience for wireless customers with an FM Transmitter and Bluetooth Stereo support. We are changing the face of music with FUSIC. Available now.

LG MIGO: Stay connected with your kids during playtime or after school with the new LG Migo. Its playful bright green color with a blue backlit LCD is simple to use - just press and call, four speed-dials plus emergency key keeps kids safe and connected. The addition of Verizon's Chaperone Service with Child Zone marks the first time a wireless service allows parents to establish predetermined areas in which a child can travel with their Migo phone and automatically alert the parent about the location of the device when it enters or leaves the defined area. Available now.

LG LX350: With Bluetooth capabilities, speakerphone, and speaker-independent voice recognition the new LX350 camera phone keeps you connected wherever you go. With dual full-color LCDs, see who's calling without a flip or view Picture Mail on the large internal screen. The external LCD also conceals when the phone is inactive, giving your LX350 a smooth and sleek appearance. Got game? With 3D graphics support, your games will look great too! Available now.

V by LG: With EVDO capability and a slide-out QWERTY keypad, the LG V combines all of LG's latest advances and most-wanted features in a slim, lightweight handset. Experience the ultimate in mobile multimedia with the V - stream, download and play video clips with VCAST, crank up the tunes with the MP3 player and stereo speakers. Shoot pix and flix and store them on an optional MiniSD memory card. Now with VZ Navigator users can utilize GPS positioning to tell them where they are, what's near them and to give them directions to places, quickly and easily. Talk about it easily and quickly, anywhere and anytime, with the QWERTY keyboard and Bluetooth� wireless technology. Available now.

LG HB-110: Enhance your music experience with LG's new Bluetooth stereo headset featuring an OLED display with caller ID, call reject and call cancel and a remote volume control to tune into your favorite songs. This sleek device boasts up to nine hours of talk time and six hours of streaming time. Available Q3, 2006.


ABOUT LG ELECTRONICS USA, INC.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc., (KSE: 06657.KS) is a global leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA mobile phones, residential air conditioners, optical storage devices and home theater systems. With total worldwide consolidated revenues of more than US$45 billion (2005), LG Electronics comprises four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lg.com.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.LGusa.com.

CONTACTS:
Melissa Elkins (858) 635-5329, melkins@lge.com
Leslie Llewellyn (310) 248-6183, leslie.llewellyn@ogilvypr.com

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