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Press Release

01/17/2007

LG ELECTRONICS SHOWCASES LATEST WIRELESS INDUSTRY INNOVATIONS AT CES 2007

Product Lineup Reflects LG's Cutting-Edge Feature Development, Sleek Designs and Aggressive Marketing Initiatives

Product Lineup Reflects LG's Cutting-Edge Feature Development, Sleek Designs and Aggressive Marketing Initiatives
LAS VEGAS, Jan. 7, 2007 - LG Electronics MobileComm USA, Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories, is previewing the latest in mobile innovation at the 2007 International CES� (Booth #8214, Central Hall, Las Vegas Convention Center).
In addition to its 2007 product lineup that integrates the latest wireless technologies with style and function for the U.S. market, LG Mobile Phones is also emphasizing its global reach, showcasing several handsets available outside the U.S.
The strong presence for LG Mobile Phones at CES reflects the company's growing U.S. market share, which climbed to 16.1 percent in the third quarter of 2006. Third-quarter shipments catapulted LG Mobile Phones to the number two spot across all mobile phone manufacturers, while maintaining the largest share of the U.S. CDMA mobile handset market. Building on its well-known leadership in the CDMA market, LG Mobile Phones has continued its impressive growth in the GSM category as a result of innovative handsets such as the CU500, which features ultra-fast HSDPA technology, the first of its kind on Cingular's network.
In addition to participating in the Digital Experience and CES Unveiled pre-show events, as well as demonstrating the latest handset technologies at the LG Electronics booth, LG Mobile Phones was been honored with five 2007 CES "Innovations" Awards. LG Mobile Phones award winners include the smooth and stylish Chocolate by LG, the FUSIC mobile music handset, and two awards for the cutting edge HBS-110 Bluetooth Stereo headset. LG earned an additional award in collaboration with Digit Wireless for the LG AX490 Fastap phone. All of the award-winning handsets will be on display at the LG booth.
Juno Cho, president of LG Electronics MobileComm USA Inc., said, "Over the past year, LG Mobile Phones has focused on creating handsets that incorporate the latest entertainment features. Our current lineup includes products that continue to combine the latest mobile in style and functionality."
LG Mobile Phones is showcasing a robust lineup of handsets and wireless accessories at CES 2007. Devices available internationally show video telephony and 5 mega-pixel camera capability among other cutting-edge functionality. Style is exhibited with several innovative designs and accessories that accentuate the mobile phone users' experience. Fun will take the spotlight with handsets capable of mobile music and the ultimate in 3-D mobile gaming. Other handsets will give consumers a glimpse into the future of U.S. mobile phone technology by including handsets that double as televisions and accessories that make listening to music on-the-go easier than ever.
Featured LG Handsets at CES 2007 Include:
enV by LG
The enV was built to represent the ultimate convergence of advanced wireless capabilities and the latest developments in mobile entertainment. This handset is a complete multimedia experience, offering music, video, data and all the latest mobile handset innovations, including a beautiful large internal color screen, integrated QWERTY keypad and duel stereo sound.
Equipped with LG's first ever 2.0 mega-pixel camera with auto focus as well as Bluetooth Stereo support, the enV boasts features that stack-up with any other handset available in the US. With a full set of mobile entertainment features the enV makes it easier than ever to stay connected while enjoying music, videos and email in one slim package. Users can now watch streaming video on the crystal clear internal LCD, rock out to MP3s on their Bluetooth Stereo headset, or catch up on IMs or email with the full sized QWERTY keyboard.
Chocolate by LG
Featuring a super-slim style for sophisticated palettes, consumers can indulge in the luxury and innovation of Chocolate by LG. A work of art, both in looks and features, the Chocolate demonstrates looks aren't everything by including a full compliment of advanced features that make it one of the most innovative mobile devices in the world, inside and out. With the availability of new colors in white, wine red and mint green, the Chocolate is sure to appeal to the tastes of a wide variety of mobile users.
The Chocolate's sleek, ultra thin minimalist style and silky-smooth slide design is perfectly complemented by its glowing red touch keypad. The keypad is the first-of-its-kind in the U.S. and can be used to navigate phone menus as well as the integrated MP3 player.
LG VX8600
The LG VX8600 was designed to be a statement of beauty inside and out. At first glance, the phone garners attention with its glossy piano black finish and innovative glowing red touch front display keys for easy MP3 control. In addition to being the slimmest and lightest handset ever produced by LG, the VX8600 offers a 1.3 mega-pixel camera to capture every moment and amazing video capabilities allowing users to shoot up to one hour of video right from their handset.
The VX8600 also offers advanced music playback capability allowing users the ability to browse, preview, download and play high-quality digital music directly from their phone. Other music-centric features include a microSD memory slot that supports 2GB cards that hold up to 1,000 songs, Stereo Bluetooth capability, customizable effect/equalizer and player themes, a powerful speaker and dedicated music keys for easy access.
LG CU400
The CU400 is the latest handset from LG to showcase a wide array of features that is sure to offer something for everyone. With convenient Push-to-Talk (PTT) technology, users can connect to family and friends instantly with the push of a button. The CU400 offers the latest in PTT advancements, including PTT call conversion and PTT over Bluetooth.
With multitasking capability, high speed 3G network support, Music ID service and MobiTV, the CU400 is packed with the latest in multimedia goodies to keep users entertained while on the go. Additionally, the CU400 has a quad-band frequency, meaning users can take it across the globe and never have to worry about missing a call.
The CU400 includes additional progressive features like Bluetooth, integrated VGA Camera, one touch speakerphone and a full set of messaging functions.
LG CU500v
The LG CU500v was built and designed for speed. To meet the needs of more and more users downloading online content, the CU500 was outfitted with HSDPA technology. Now equipped with broadband like speeds at their fingertips, users will be able use the CU500v to download the latest online content in a fraction of the time compared to conventional mobile web devices.
Another breakthrough feature on the CU500v is that consumers will be able to enjoy one-way video on their phones. Users can call a friend and send live (or pre-recorded) video to other users so they can see and hear you simultaneously. LG is thrilled to be the first mobile handset manufacturer to offer this service in the U.S.
LG HBS-110
Talk or listen to music hands free with the Bluetooth Stereo headset from LG. This headset really rocks featuring Bluetooth connectivity, stereo sound and music control. The Bluetooth Stereo Headset is comfortable, easy-to-use and provides high quality stereo sound for up to six hours of music play. When connected to your Bluetooth enabled device, it offers three-way calling, nine hours of talk time, caller ID display and last number redial. This Bluetooth headset was designed specifically to appeal to mobile tech addicts as well as trend-setters that will embrace its sleek and stylish look.
FUSIC by LG
The FUSIC by LG is a mobile phone designed with the music lover in mind. A cool, thin phone, the FUSIC looks, feels and plays like a portable music player and proves to be the ideal device for on-the-go users seeking a fully featured phone with unprecedented music playing capability. LG Mobile ventured beyond the ordinary by making the FUSIC the first mobile phone in the U.S. to feature an FM Transmitter for listening to music through a radio or car stereo. Now users can listen to their saved MP3s wherever there is radio access. Another unique feature to the FUSIC is the internal Music Composer. With this application, users can record custom ring tones by humming a tune into the phone's microphone or composing a tune in Keyboard or Score mode. Users can further customize their ring tone experience by adding various instrument accompaniment, rhythm, tempos and styles.
ABOUT LG ELECTRONICS USA, INC.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $43.4-billion global force in consumer electronics, home appliances and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2005 global consolidated sales of US $43.4 billion -- LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theater systems. For more information please visit www.lg.com.
CONTACTS:
Melissa Elkins (858) 635-5329, melkins@lge.com
Leslie Llewellyn (415) 283-6114, leslie.llewellyn@ogilvypr.com
Keith Carpenter (818) 808-8646, keith.carpenter@ogilvypr.com

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