LG ELECTRONICS TEAMS UP WITH WARNER BROS. PICTURES AND LEGENDARY PICTURES TO UNLEASH GODZILLA AT HIGHLY ANTICIPATED HOLLYWOOD PREMIERE AND AFTER PARTY
LG G Flex, premier mobile device that delivers truly immersive, cinematic viewing experience, shows fans that Life’s Good with the latest evolution in smartphone technology
HOLLYWOOD, Calif., May 7, 2014 – LG Electronics– the maker of the acclaimed LG G2 smartphone, LG G Pad 8.3 LTE tablet and innovative curved LG G Flex– today announced it will be teaming up with Warner Bros. Pictures and Legendary Pictures to bring the world’s most revered monster creature to the big screen with a larger-than-life red carpet premiere for “Godzilla,” taking place on May 8 at The Dolby Theater in Hollywood.
The premier smartphone that delivers immersive, cinematic viewing on a mobile device, LG G Flex takes the curved screen to the big screen for the first time as it appears in the highly anticipated upcoming action adventure, hitting theaters May 16, 2014.
“Joining forces with such a global icon and the entertainment powerhouses that have come together to bring him back to theaters makes perfect sense for LG as we continue to reinvent the smartphone viewing experience with LG G Flex,” said Chang Ma, senior vice president of North American marketing, LG MobileComm. “By curving the screen in such a manner as we did, which delivers reduced glare and a more cinematic-like display, we have redefined the viewing experience on a mobile phone while still delivering the core features and functions consumers need the most. This partnership for the premiere of Godzilla provides consumers with one of the most unique experiences available in the mobile market
“We’re thrilled to be teaming up with LG to debut one of the Summer’s most anticipated tent pole films,” said Emily Castel, Legendary’s Chief Marketing Officer. “Bringing back to life one of the world’s most revered motion picture creatures through the eyes of visionary new director, Gareth Edwards, the film is a larger-than-life experience meant to be viewed on only the highest quality screens."
“LG is debuting their latest innovation in ‘Godzilla,’ so it makes sense that they are joining us to premiere the film in grand, red-carpet fashion. This promises to be a wonderful, star-studded event as befits one of the greatest and most enduring characters in cinema history,” said Sue Kroll Warner Bros. Pictures President, Worldwide Marketing and International Distribution.
LG G Flex
Earlier this year, LG G Flex marked the introduction of the world’s first curved, flexible smartphone* and the device is capturing a Godzilla-sized string of accolades, including GSMA’s “Most Innovative Device Manufacturer,” iF “Design Gold Award,” and Red Dot “Best of the Best Award.”
LG G Flex is the next step in the smartphone evolution – Its unique curved design offers key consumer benefits:
The curved display provides a cinematic-like viewing experience.
An outstanding voice and sound experience because the distinctively curved, flexible design follows the contour of the face.
The form factor is comfortable to hold and the rear key button makes controlling the power and volume conveniently accessible using only an index finger.
*The flexibility of this product is limited. This phone may be bent flat up to 180 degrees for a limited period of time only. Do not bend inward or twist.
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About LG Electronics MobileComm USA, Inc.
LG Electronics MobileComm USA, Inc., based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics Mobile Communications Company, a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products ― including the flagship premium G Series models ― incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.
Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures production, a Gareth Edwards film, “Godzilla,” starring Aaron Taylor-Johnson (“Kick-Ass”), Oscar® nominee Ken Watanabe (“The Last Samurai,” “Inception”), Elizabeth Olsen (“Martha Marcy May Marlene”), Oscar® winner Juliette Binoche (“The English Patient,” “Cosmopolis”), and Oscar® nominee Sally Hawkins (“Blue Jasmine”), with Oscar® nominee David Strathairn (“Good Night, and Good Luck,” “The Bourne Legacy”) and Emmy® and Golden Globe Award winner Bryan Cranston (“Argo,” TV’s “Breaking Bad”). Edwards directed “Godzilla” from a screenplay by Max Borenstein, story by David Callaham, based on the character “Godzilla” owned and created by TOHO CO., LTD. Thomas Tull produced the film, along with Jon Jashni, Mary Parent and Brian Rogers. Patricia Whitcher and Alex Garcia served as executive producers, alongside Yoshimitsu Banno and Kenji Okuhira. The film will be presented in 3D, 2D and IMAX® in select theatres and is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it is distributed by Toho Co., Ltd. Legendary Pictures is a division of Legendary Entertainment. www.Godzillamovie.com
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $9 billion worldwide at the box office. To learn more visit: www.legendary.com
LG Electronics MobileComm USA