Press Release

05/22/2007

LG ELECTRONICS UNVEILS WORLD'S FIRST HIGH-DEFINITION TV REFRIGERATOR

Digital Refrigerator of Tomorrow Delivers Design, Advanced Functionality, Entertainment and Practicality

Digital Refrigerator of Tomorrow Delivers Design, Advanced Functionality, Entertainment and Practicality
LAS VEGAS, May 8, 2007 - Building on its award-winning Weather & Info TV Refrigerator, LG Electronics makes kitchens more innovative and entertaining with the introduction of the first-of-its-kind digital high-definition television (HDTV) Refrigerator. The new premium model is highlighted along with LG's full refrigerator line at the 2007 Kitchen & Bath Industry Show in Las Vegas, May 8-10 (Booth C3713).
The stylish new LG HDTV Refrigerator is a unique side-by-side model that incorporates LG's powerful fifth-generation ATSC-QAM-NTSC digital television tuner that delivers crisp digital broadcast and unscrambled cable images to the refrigerator's 15-inch high-definition LCD television screen.
"As an appliance industry leader in digital convergence, LG Electronics is constantly seeking out ways in which we can create innovative, stylish and functional products," said John Herrington, president of LG Electronics USA, Digital Appliances. "LG is taking this innovation one step further with the introduction of our HDTV Refrigerator by incorporating additional features that further enhance the user experience, from LG's industry-leading digital TV tuner to the Weather & Info Center for weather forecasts, uploadable photo album and recipe bank."
In addition to a remote-controlled, cable-ready, high-definition LCD screen and FM radio on the right door, the unit features a DVD connection on top of the unit for hours of kitchen entertainment. The left door of the sleek side-by-side unit also includes a four-inch Weather & Info Center LCD display located above the ice and water dispenser complete with an advanced digital control display and special features. Families can prepare and enjoy dinner without missing their favorite news and entertainment shows, as well as take advantage of advanced features.


Unique options offered to consumers seeking premium, technologically-advanced appliances for their homes include: 
- Weather forecasts: The LG unit delivers personalized weather forecasts based on a consumer's geographic area, along with the forecast for four surrounding cities, via a wireless pager network;
- Recipe bank: From chilled gazpacho soup to tiramisu, the refrigerator's built-in recipe bank can help turn anyone into a chef with 100 pre-loaded recipes from the Culinary Institute of America; food categories include appetizers, soups, salads, meat/poultry, seafood, vegetarian, side dishes and dessert;
- Digital photo album: Users can upload their personal photo album via a USB port in the dispenser area and select a slide show mode to display favorite pictures; and 
- Organization tools: Easily keep up with important items with these helpful functions including date/time clock, calendar with anniversary alarm and more

A child lock function, room temperature display, digital user manual, product controls and information are also part of the complete package.
The LG HDTV Refrigerator also incorporates LG's new SpacePlus" Ice System, which makes ice directly on the door, as opposed to on the top of the freezer section. This helps to free up valuable storage capacity within the freezer, while still delivering the convenience of an in-door ice dispenser. For added convenience, the icemaker also features a custom cube option and a removable bin to make serving a breeze.
The next generation refrigerator also boasts other convenient features including: 
- IcePlus system: Makes ice faster, delivering added convenience;
- Digital temperature sensor controls;
- OptiFresh crisper: Keeps produce fresher, longer;
- SmoothTouch" external controls with backlighting;
- BioShield anti-bacterial gasket: Prevents mold and mildew from forming on the door seal;
- CustomCube Ice Maker: Automatic ice maker provides a choice of three cube sizes;
- Grab n' Go" door basket, wine rack, tilting door bins, glass and sliding shelves; and 
- Built-in look with hidden hinges and contoured door design.
The LG HDTV Refrigerator, model LSC27990TT, will be available in the second quarter of 2007 at a manufacturer's suggested retail price of $3,999.
*Product specifications and pricing are subject to change.


About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
Grace Lee (201) 816-2981, jjoo@lge.com
Cathleen Cronin (212) 880-5222, cathleen.cronin@ogilvypr.com

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