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Press Release



ENGLEWOOD CLIFFS, N.J., May 18, 2010 –
LG Electronics USA, Inc. today named industry veterans Jay Vandenbree as senior vice president, sales, and James Fishler as senior vice president, go-to-market operations.


LG has an aggressive growth plan for 2010 and beyond,” said LG Electronics USA President James Shad. “We place a very high priority on best-in-class partnerships with our retailers, and Jay and James will help us achieve this vision.”


Vandenbree assumes responsibility for leading the U.S. sales organization for LG home entertainment and home appliance products. He succeeds John Herrington, who has left the company.


Since September 2009, as LG’s senior vice president, go-to-market operations, Vandenbree has been responsible for key sales support activities including product management, pricing, promotion, channel merchandising and market analysis for LG’s home entertainment and home appliance business in the United States.


He joined LG Electronics USA with more than two decades of industry experience. In his 23-year career at Sony Electronics, Vandenbree held key sales operations positions, most recently as president of consumer sales from 2006-2009, when he was responsible for Sony’s U.S. consumer sales strategy with retail partners and direct businesses. He was recognized by the Home Theater Specialists of America as 2009 Man of the Year and has been a guest speaker at forums across the country.


Fishler, who succeeds Vandenbree as head of go-to-market operations, has been LG Electronics USA’s vice president, sales, since June 2009. He was responsible for strategic account development, identifying new business opportunities and leading channel management, primarily for the LG home entertainment business.  Fishler built his career with Sony Electronics in a variety of roles and locations across the United States, most recently as vice president, strategic sales planning


About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit




CONTACTS:     John I. Taylor (847) 941-8181,