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Press Release


LG Helps Football Fans Dance For Charity At Inaugural Celebrity GAEMS Pro XP' Event

Fans will have the chance to challenge Reality TV Star for chance to win an LG HDTV

NEW YORK, Feb. 1, 2014 -- LG Electronics USA is collaborating with Hank Baskett's inaugural Celebrity GAEMS Pro XP Event, which brings athletes, celebrities and fans together for an afternoon of gaming with proceeds going to the Griffin Gives Foundation.

At today's event on the eve of the Big Game, Baskett's wife and reality TV star Kendra Wilkinson is hosting a dance-off with attending fans. As part of its sponsorship, LG is providing a 55-inch class (54.6-inches diagonal) LED HDTV for the lucky winner.

"We created this event as a way to bring athletes and fans together for a good cause," said Hank Baskett, former NFL wide receiver with the Minnesota Vikings, Philadelphia Eagles and Indianapolis Colts. "It's great to be working with a company like LG whose Life's Good attitude reflects what we're trying to accomplish with the Griffin Gives Foundation."

The event is being held today at the Crowne Plaza Hotel in Times Square. There are more than 50 expected VIP guests including Adrian Peterson, Ray Rice, Paris Hilton, Plaxico Burress, and Gene Simmons, among others. Proceeds will support the Griffin Gives Foundation, which is dedicated to the health and wellness of children.

"We loved the idea of an event that brings people together with their idols and benefits those in need," said Kyle Kiang, director of home entertainment brand marketing, LG Electronics USA. "What better way to get excited for Sunday's Big Game than spending an afternoon with NFL players for charity and having chance to win a big new flat-screen HDTV?"

LG Smart TVs: Built for the user
LG's Full HD LED 55LA7400 TV offers superb picture quality, sleek design and easy-to-use Smart TV platform with options including Netflix, Amazon Instant Video, Pandora and more, as well as access to an internet browser*. It also comes with LG's famous gesture-based Magic Remote, which now includes enhanced voice command capability and works as a universal remote that also can operate compatible cable or satellite boxes. LG's LED HDTVs are Energy Star qualifed, using roughly 30 percent less energy than standard CCFL LCD units.

For more information, please visit For more information about the Griffin Gives Foundation, please visit

*Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice.

Designs, features and specifications subject to change without notice.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme.