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Press Release

04/17/2007

LG Leads Health-Oriented Home Appliances Market

LG Electronics (LG), a global technology leader and pioneer in home appliance convergence, is globally expanding its commitment to developing health-conscious home appliances as part of its LG HealthCare Campaign. While global health awareness is increasing in all industries, LG is leading the premium home appliances market with products which proactively care for consumer health.

LG Electronics (LG), a global technology leader and pioneer in home appliance convergence, is globally expanding its commitment to developing health-conscious home appliances as part of its LG HealthCare Campaign. While global health awareness is increasing in all industries, LG is leading the premium home appliances market with products which proactively care for consumer health.

Starting from the Middle East and Africa region, where people are increasingly concerned by the significant environmental changes caused by rapid construction and development, LG is offering a new product line which enables consumers to better care for their well-being. The company has chosen this region as its first market for the line based in part on a 2006 study conducted by Synovate, a global research firm. More than 90 percent of 1,000 people in the region who participated in the survey stated that health was one of their biggest concerns today, and that they had experienced more health-related problems over the last 12 months. Respiratory, skin and nutrition-related diseases rated as most common across the region.

"LG's launch of its healthcare line means the opening of a new era of home appliances," said Ki-Wan Kim, president of Middle East and Africa Headquarters at the LG HealthCare Campaign launch event on April 16 at the Jumeirah Beach Hotel in Dubai. At the event, LG introduced its full health-oriented product line including air conditioners, refrigerators, washing machines, light wave ovens, vacuum cleaners and air purifiers. "In the Middle East region, health concerns are dramatically escalating due to many factors including the construction boom, increasing traffic and changes in diet. LG is expected to lead this new category of health-conscious home appliances here," Mr. Kim added.

Ahmed Yousuf Habib Al Yousuf, CEO of Al Yousuf, commented, "As usual, LG has presented new-concept products that go beyond consumer expectations. Because health concerns have become such a hot topic in the Middle East and Africa, I believe this line will generate enormous interest." Al Yousuf is a Dubai-based retailer which is the major supplier of LG home appliances to the region.

LG plans to expand its healthcare line products to account for 30 percent of the total home appliance market regionally, as well as double its sales revenue from the current USD 1.2 billion to USD 2.4 billion by 2010. With 20 percent total market share, LG already holds the top spot in the Middle East and Africa.

LG health-friendly products will be available from May across the Middle East and Africa, including the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), Iran and South Africa, and will later expand to other regions.

From their bio-enzyme filter equipped air conditioner to refrigerator that keep fruits and vegetables longer and nutrition-conscious ovens, LG's premium home appliances are designed to enhance health, not just preserve it. The details regarding the LG HealthCare Campaign line is as follows.

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