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Press Release

03/10/2004

LG MOBILE PHONES AND VERIZON WIRELESS BLEND MUST-HAVE STYLE AND ADVANCED FEATURES IN LATEST HANDSET

The new VX4500 handset offers perfect marriage of high fashion and sophistication.

The new VX4500 handset offers perfect marriage of high fashion and sophistication.

SAN DIEGO and BEDMINSTER, NJJanuary 28, 2004--- LG Mobile Phones and Verizon Wireless announce their newest handset, the VX4500 will be available to customers on Jan. 29. Equipped with some of the most advanced functions available today, the VX4500 offers the latest in voice recognition commands and two-way speakerphone technology.

The VX4500's two-way speakerphone allows customers to speak hands-free with one push of a button. With its powerful voice recognition command system, users can access their contacts, voicemail, schedules and time information quickly, accurately and safely, without touching the keypad. TheVX4500 also features a color screen and external LCD screen so users can see caller ID without flipping open the phone. The external screen can also be set to flash a different color for events such as incoming calls, a new voice mail message, text message or missed call.

The VX4500 gives consumers a sleek new twist on LG's trademark clamshell design and an extensive selection of must-have features they have come to expect from LG. The VX4500 functions as a personal organizer with a phone book that stores up to 499 names with five numbers and three email address per contact, a calendar with scheduler, built-in alarm clock, CMX MIDI sound, 36 standard ring tones and speed dialing. The VX4500 also features English and Spanish language options, T9 text input, five-way navigation key, TTY/TDD, SMS capabilities and is E911 capable. Connecting the phone to a local PC network is easy with the VX4500s external USB capability and Openwave UP 4.1 browser.
The VX4500 is also Get It Now-enabled. Verizon Wireless Get It Now service is a one-stop virtual mall that gives customers a myriad of choices in downloadable pay-as you go options that include games, ring tones and productivity tools.

The VX4500 is a worthy sequel to its predecessor, LGs popular VX4400. The VX4500 has all the capability and style of the VX4400 with additional advanced features like voice command, said Jeff Hwang, vice president of marketing for LG Mobile Phones. It is a perfect phone for customers who have been waiting for a stylish handset that offers the latest in voice recognition and speakerphone capabilities.

The VX4500 from LG Mobile Phones offers the following features:

  • Innovative, Stylish Clamshell
  • Get It Now
  • E911 Emergency Location Capable
  • Blue Backlit Keypad
  • 5 Way Navigation Key
  • Voice Recognition Command (Contacts, Digit Dial, Redial, Voice Mail, Driving, Schedule, Time)
  • Customized Voice Settings: Voice Commands, Driving Mode, Announce Alerts, Best Match, Adaptation
  • Speakerphone
  • CMX MIDI for Sounds and Ringers
  • 36 Standard Ring Tones and Downloadable through Get It Now SM
  • Vibrate Modes
  • Wallpapers (9: Leaves, Castle, Grass, Golf, Icicle, Monkey, Lake, San Francisco, Desert)
  • Speed Dialing (99 Entries)
  • Personal Organizer: Calendar with Voice Scheduler, Voice Memos, Alarm Clock, Notepad, EZ Tip Calc, Calculator, and World Clock)
  • Large Phone Book: 499 contacts (each stores 5 numbers and 3 email addresses)
  • English and Spanish User Interface
  • Openwave UP 4.1 Browser (WAP 2.0)
  • TTY/TDD Capable
  • External USB Capable
  • Personalize Theme Colors (Blue, Green, Violet) and Font Colors (Black, Blue, Red, Green, Violet)
  • Call Setup Capabilities: Auto Retry, Answer Call, Auto Answer, One-Touch Dial, Voice Privacy, Auto Volume
  • TXT Messaging
  • T9 Text Input


  • Retailing for $89.99 after a $30 mail-in rebate with a two-year customer agreement, the LG VX4500 is available in more than 1,200 Verizon Wireless Communications Stores, at participating RadioShack and Circuit City locations, or on the Web at
    www.verizonwireless.com.


    About Verizon Wireless
    Verizon Wireless is the nations leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 36 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com


    About LG Mobile Phones
    LG Mobiles Phones expertise in designing sleek, user-friendly phones has proven wildly successful in the U.S. market, where the companys market share of all CDMA handsets has exponentially grown in just five years. LG has claimed 26 percent of the CDMA market share in the U.S. for Q3 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

    Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Koreas pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

    With annual sales of approximately $17 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at
    http://www.lgmobilephones.com.

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