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Press Release

11/14/2006

LG MOBILE PHONES CELEBRATES THEIR FOURTH YEAR AS THE OFFICIAL TITLE SPONSOR OF THE LG ACTION SPORTS CHAMPIONSHIPS

Event Highlights Include the 'LG Demo Mash' with Exclusive Appearances by Tony Hawk, Bam Margera and Mat Hoffman and a Special Visit from Make-A-Wish

Event Highlights Include the 'LG Demo Mash' with Exclusive Appearances by Tony Hawk, Bam Margera and Mat Hoffman and a Special Visit from Make-A-Wish

SAN DIEGO, CA - October 24, 2006 - Today LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) celebrated its commitment to the action sports industry with the announcement of the fourth annual LG Action Sports Championships (LGASC) event. The 2006 Championships will feature special performances by Action Sports legends Tony Hawk and Mat Hoffman during the LG Demo Mash. Additionally, both athletes as well as actor/skateboarder Bam Margera will host an event in conjunction with LG and the Make-A-Wish Foundation where kids can spend time with their favorite Action Sports athletes. A coordinated effort between LG and ASA Events, the highly anticipated Championships will take place Friday October 27th through Sunday, October 29th at Reunion Arena in Dallas, Texas.
For the second year, LG has partnered with the Make-A-Wish Foundation� to create a memorable event with professional Action Sports athletes, including members of the LG Pro Team and now Tony Hawk, Bam Margera and Mat Hoffman. Approximately twenty children from the Make-A-Wish Foundation� of North Texas will have the opportunity to interact with the athletes, try out their equipment, ask questions, get autographs and best of all spend time just hanging out with them.
This year's event will be hosted by Action Sports legends Tony Hawk and Mat Hoffman. They will conduct exclusive performances showcasing their latest and most extreme tricks dubbed the LG Demo Mash. Tony and Mat will perform four gravity defying sessions together on the largest half-pipe in the US on October 28th at 5:00pm and 10:00pm and on October 29th at 3:30pm and 8:30pm.
The LG Action Sports World Tour is a global series of large-scale Action Sports festivals throughout Europe, Asia and USA that feature top pro competitions in skateboarding, BMX and inline skating as well as live music. All of the World Tour events serve to qualify both professional and amateur athletes from the three sports into the season-ending LG Action Sports Championships.
"We are proud to once again be a part of the LG Action Sports Championships, which continues to be a unifying force in the Action Sports industry, bringing together the best athletes in every major discipline. We are thrilled to have the opportunity to partner with a first class organization like the Make-A-Wish Foundation to provide unforgettable moments for Dallas area youth as well as our athletes," said Juno Cho, president of LG Mobile Phones. "The gracious participation of Tony Hawk and Mat Hoffman in the LG Demo Mash brings the event to new heights and will continue to make each year more successful than the last."
This year's LG Action Sports event will feature the season's world championships for skateboarding vert, aggressive inline skating vert and freestyle BMX in both the half-pipe and street course disciplines. Taking place at Reunion Arena in Dallas, the event will consist of over 170 pro athletes from over 23 countries. Expected to compete are well known athletes such as: Bucky Lasek, Dave Mirra, Bob Burnquist, Jamie Bestwick, Ryan Nyquist, Chad Kagy, Kevin Robinson, John Parker, Simon Tabron, Eito Yasutoko, Takeshi Yasutoko, Fabiola da Silva, Sandro Dias, Pierre Luc Gagnon, Jake Brown and Andy Macdonald.
After four years of rapid growth, the LG Action Sports Championships is quickly becoming one of the most prestigious events in its category with its emphasis on the athletes and companies that comprise the action sports industry. This year's event will feature two hours of national television coverage on CBS as well as a minimum of 24 hours of national television coverage on OLN, Sportsnet NY, InDemand, MTV2, Fuel and Fox Sports Net. The CBS broadcasts will air on Sunday, November 26, from 5:00 - 6:00 PM (EST) immediately following NFL Football and on December 30, from 5:00 - 6:00 PM (EST).
"The action sports industry continues to grow, drawing mass attention and support from sports fans on a global basis," said Rick Bratman, president of ASA Events. "This championship event puts LG Mobile Phones in the sweet spot, providing the company with a tremendous opportunity to reach a hip, active, enthusiastic market on a truly global scale. Our relationship with LG over the past five years has been extremely successful, and we look forward to continuing to work with them now and in the years to come."


About ASA Events

A leader in the action sports industry since'94, ASA Events, headquartered in Marina del Rey, CA, is the largest action sports event and television production company in the US. In 2006, ASA Events will execute more than 220 events in 15 countries that feature skateboarding, BMX, freestyle motocross, inline skating and freeskiing, ranging from large-scale contests like the LG Action Sports Championships, the World Championships and the LG Action Sports World Tour, to a variety of smaller competitions, grassroots demonstrations, exhibitions and tours. ASA also produces more than 100 network television programs each year for 22 networks around the world that highlight the world of action sports and its athletes. For more information visit the ASA website at www.ASAevents.com or contact Rick Bratman at (310) 823-1865 x303.

About the Make-A-Wish Foundation�

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. The Foundation is the largest wish-granting charity in the world, with 69 chapters in the U.S. and its territories. The Foundation has granted more than 141,000 wishes in the United States since inception in'80. The North Texas chapter has granted more than 3,000 wishes since'82. For more information about the Make-A-Wish Foundation� of North Texas, visit www.northtexaswish.org and discover how you can share the power of a wish�.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

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