Press Release

01/05/2005

LG MOBILE PHONES SHOWCASES A GALLERY OF NEW WIRELESS HANDSET TECHNOLOGIES AT THE 2005 INTERNATIONAL CONSUMER ELECTRONICS SHOW

LG Steals the Show Highlighting New Mobile Handset Technologies Including EVDO, Megapixel Integrated Cameras and Bluetooth Capabilities

LG Steals the Show Highlighting New Mobile Handset Technologies Including EVDO, Megapixel Integrated Cameras and Bluetooth Capabilities

LAS VEGAS - January 6, 2005 - LG Mobile Phones will have a strong presence at the 2005 International Consumer Electronics Show (CES), demonstrating its leadership within the wireless industry and commitment to developing the most innovative mobile devices available. The LG Electronics brand will be one of the dominating presences at this year's CES, and LG Mobile Phones will showcase 40 new handsets, including 26 new global handsets and 14 U.S. handsets. This range of handsets will highlight all the latest technologies LG is set to offer in the U.S., including EVDO and EDGE capability, Bluetooth capability, integrated 1.3 megapixel cameras and slide design keypad handsets. In addition, the 26 global handsets on display will offer a glimpse into the future of LG's wireless capabilities in the United States.
In addition to participating in the pre-show Digital Experience event and demonstrating the latest handset technologies at the LG Electronics booth, LG Mobile Phones has been honored with six 2005 CES "Innovations" Awards. Six new LG handsets, both recently launched and upcoming in Q1 2005, were selected as Innovations Award winners, including the VX8000 EVDO handset, the VX7000 video phone, the VX6100 camera phone, the MM-535 1.3 megapixel camera phone, the VX4700 Push-to-Talk phone and the A7110 slide-design EDGE phone. All of the award-winning handsets, along with two others from the 2004/2005 LG roadmap, will be on display at the LG Electronics booth.
"LG's shares of the domestic and international handset markets have grown significantly in the past year as we have focused on creating handsets that integrate the most advanced mobile technologies without compromising design or ease-of-use," said Juno Cho, president, LG Mobile Phones. "Handsets that integrate technologies like EVDO and EDGE, like the ones LG is demonstrating at the show, represent the future of wireless communication and entertainment."
LG Mobile Phones will be highlighting their most recent and upcoming technologies at the 2005 Consumer Electronics show, including the following handsets that incorporate the latest wireless advances:

PM-325 Bluetooth Slide-Design Mobile Phone: Model PM-325 is LG's first handset featuring Bluetooth technology, making the handset capable of automatically establishing a wireless connection with all compatible Bluetooth-enabled devices within range, including wireless headsets, laptops, PDAs and car audio systems. Designed in a sleek slide-design form factor, the PM-325 also features an integrated CMOS digital camera with 8x digital zoom and built-in self-portrait mirror, Web browser with image support, email capability and a voice memo recorder. Available now. Suggested Retail Price: $229.99

F9100 Keypad Slide-Design Mobile Phone: Featuring a full QWERTY keyboard beneath its innovative sliding faceplate, LG's model F9100 is designed for mobile users who use their phones for more than just talking. Perfect for sending instant messages, composing emails and browsing the Web, the F9100's clever, practical keyboard makes typing a breeze. Additionally, the F9100 features a vibrant, 65,000-color display, fully customizable display and Multimedia Messaging Service (MMS) capabilities, all packaged inside a sleek, stylish handset with a side-sliding form factor. Availability: January 2005. Price: TBD.

A7110 Slide-Design Mobile Phone: Model A7110 has a sleek slide design and silver color, highlighted by the full color LCD screen. The A7110 also features EDGE class 10 capabilities for High-Speed Data Transmission, Mobile Instant Messenger, two-way short messaging services and photo caller-ID. Its integrated camera and advanced messaging features allow users to send photos and videos with personalized text, voice and/or sound. Available January 2005. Price: TBD.

MM-535 1.3 Megapixel Camera Phone: Model MM-535 uses a unique sliding form factor and offers many advanced features, including a 1.3 megapixel CMOS digital camera with flash, video capability and streaming media. The MM-535 also offers a full color LCD screen, speakerphone, stereo sound and external storage for downloaded media as well as photo and video clips. Availability: January 2005. Price: TBD.

VX4700 Push-to-Talk Mobile Phone: Model VX4700 handset debuts as LG's first handset with Push-to-Talk capability as LG joins the ranks of handset manufacturers integrating this practical feature into their most advanced and high-tech handsets. The VX4700 also features complete voice command and driving modes, for a truly hands-free and safe way to operate the mobile phone while driving. The VX4700's color screen, speakerphone and enhanced messaging services rounds out a comprehensive package of the practical features that users demand for their mobile lifestyles. Available February 2005. Price: TBD.

VX6100 Camera Phone: The successor to LG's bestselling VX6000 camera phone, model VX6100 features all the great things users loved about the VX6000 with the addition of more advanced capabilities. The VX6100 features an embedded CMOS type VGA digital camera with flash, a one-touch dedicated camera function that lets users take pictures even when the phone is closed, and the image adjustment features that let photographers perfect their photos, including white balance, color effects and resolution and file quality options. Available now. Suggested Retail Price: $149.99.

VX7000 Video Mobile Phone: Model VX7000 embodies all the latest trends in mobile phone technology, taking the camera phone to a new level with video capability and rotating lens. All of this advanced technology is wrapped up in LG's trademark slim clamshell design and a sleek black finish, complete with the LG standard features that no mobile phone user should be without, including speed dialing, personal organizer, large address book (500 entries), voice dialing and MIDI sound. Available now. Suggested retail price: $249.

VX8000 EVDO Mobile Phone: The VX8000 EVDO handset is the pinnacle of a visual entertainment handset, enhanced by the high-speed data capabilities of EVDO technology. The VX8000 features Video and Music on Demand for streaming, downloading and playing video and audio clips, Video Messaging capabilities and an integrated CCD 1.3 mega pixel camera with macro mode with four digital zoom settings for shooting video and still images. Users can compose and view their shots with large internal and external 262K TFT color LCD screens, and circulate them with Enhanced and Multimedia Messaging Services (MMS). The VX8000 also includes the long list of standard features users have come to expect from LG, including 500 contact phone book, MIDI sound, personal organizer and more. Available January 2005. Price: TBD.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North
American subsidiary of LG Electronics, Inc. LGEUS's key product areas - consumer electronics, home appliances, information technology products and mobile phones - are designed to deliver on the promise of its "LG: Life's Good" 2005 marketing theme. For more information, please visit www.lgusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in'58 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lg.com.

CONTACTS:
Melissa Elkins (858) 635-5329, melkins@lge.com
Alex Clark (310) 248-6119, alex.clark@ogilvypr.com
Johanna Brown (310) 248-6192, johanna.brown@ogilvypr.com
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