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Press Release

01/08/2008

LG MOBILECOMM U.S.A.. NAMES JEFF HWANG PRESIDENT

Hwang Brings More Than 20 Years of LG Electronics Experience

Hwang Brings More Than 20 Years of LG Electronics Experience
to Company's Rapidly Growing Mobile Handset Business

SAN DIEGO - LG Electronics MobileComm U.S.A Inc. (LG Mobile Phones) today announced the appointment of Jeff Hwang as president. In his new position, Hwang will oversee all LG Mobile Phones' North American development, manufacturing and marketing efforts as well as strategic planning, carrier relationships and business development.
For the past year, Hwang led LG's mobile communication business for the Korean market. Previously, he served as senior vice president of marketing and product planning for LG Mobile Phones from 2003 until 2006 where he oversaw marketing intelligence, product management and marketing communications for the North American market.
"Since the beginning of my LG Electronics career, I have been thoroughly impressed with the products that this company produces across all areas, demonstrating a deep commitment to superior quality and customer satisfaction," said Hwang. "I look forward to overseeing LG Mobile Phones into our next phase of growth as we continue to develop innovative and appealing products for the mobile universe."
Hwang also has experience with LG Group Chairman's office. His contributions there earned him a promotion to head the marketing group of LG InfoComm Korea. As senior manager, Hwang successfully launched next-generation phones in Korea's advanced mobile handset market.
Prior to this, Hwang was promoted to LG Electronics in the U.K., where he played an integral role in the introduction of new consumer electronic products to the British market.
A veteran of the company, Hwang began his tenure with LG Electronics in'87 with responsibility for managing exports of LG audio and video products.
As the top LG Mobile Phones executive in North America, Hwang succeeds Juno Cho, who has been named executive vice president for LG Corporation.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.
CONTACTS:
Demetra Kavadeles
LG Mobile Phones
707.328.5307
demetra.kavadeles@lge.com

Lana Rushing
Ogilvy PR for LG
310.428.1805
lana.rushing@ogilvypr.com

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