Press Release

06/13/2008

LG Secret Makes Second Stop in Latin America

Seoul, Korea, June 12, 2008 – LG Electronics, a worldwide technology and design leader in mobile communications, announced the launch of LG Secret (model: LG-KF755) in Latin America on June 12th, 2008 in Sao Paulo, Brazil.

Seoul, Korea, June 12, 2008LG Electronics, a worldwide technology and design leader in mobile communications, announced the launch of LG Secret (model: LG-KF755) in Latin America on June 12th, 2008 in Sao Paulo, Brazil.
Following the successful launch in Europe, Latin America was selected as the second stop in a series of LG Secret launches around the world.

Latin America is one of the most promising markets for LG Mobile business, particularly for the edition of LG Black Label Series. With the huge success of LG Chocolate and LG Shine, LG recorded the company’s second highest mobile sales units sold during the first quarter of 2008. LG in Latin America is widely recognized as a premium brand with excellence in consumer value.
"A consumer lifestyle research conducted in the recent months has shown that Latin American consumers are becoming increasingly sophisticated in their selection of mobile phones. They are equally interested about the phone’s technical features as much as the exterior design credentials."
Mr. Kyoung Hoon Byun, President & CEO of LG Electronics Central & South America Region continues, "In this regard, we are confident that LG Secret elegantly crafted in timeless design complimented with today’s most innovative mobile technology will be the perfect choice for the discerning Latin American consumers. We expect the new LG Black Label Series phone to be another huge hit in this region."
Following the success of LG Chocolate and LG Shine that sold over 25 million units globally, the third model from the LG Black Label Series was developed to satisfy the tastes of trendsetters who desire a sophisticated design with an enduring elegance. The premium, understated style of the phone is reflected through the unique pattern and texture of the innovative carbon fiber material complimented with sleek tempered glass.
The name Secret symbolizes a slender and stylish handset that does not compromise benefits and convenience of smart, digital technology. The meaning of the product name, ’LG Secret,’ is to tantalize the user with the intrinsic features of the phone and engage in a continual process of exploring the inner workings of the handset that will never go out of style.
As the succession of launches around the globe, LG Secret first unveiled in Europe on April 24th, 2008 in London. Following its Latin America launch on June 12th, 2008 in Sao Paolo, LG Secret will continue its travel to Asia Pacific and onto the rest of the world. In Latin America, the third LG Black Label Series handset will be available in Brazil, Mexico, Argentina, and on to other countries within the 3rd quarter.
LG Secret (model: LG-KF755)
Timeless Style
LG Secret will always look new thanks to the materials incorporated into the phone. Carbon fiber, one of the strongest manmade composite materials used in aerospace and high-performance automotives, adds to the handset`s durability without compromising its sleek design. Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.
Timeless Memories
Equipped with an advanced 5.0 mega-pixel camera built into the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts 120 fps video recording and playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight™, that automatically adjusts the picture’s light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.
Timeless Entertainment
Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button – music, photos, games, documents, and FM radio. Users can simultaneously flick through photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open and the handset is loaded with a Google Package that enables the user to surf the Internet, log into Gmail, use Google Maps and watch YouTube videos. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze.
Timeless Convenience
LG Secret makes life easier with Bluetooth auto-sync that automatically synchronizes with the PC and users do not have to be hassled by tangled USB cables. The Auto Rotating Display shifts the image on the screen for viewing in any position. Simply switch your view from narrow to wide by holding the phone horizontally. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user with perfect sound quality even in a noisy environment.

Please also visit LG Secret Global Site at http://secret.lgmobile.com.






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About LG Black Label Series

LG Black Label Series is a premium line of handsets representing style and class to today’s trend leading consumers. More than just a fashionable mobile phone, LG Chocolate, LG Shine and the latest LG Secret offer the highest level of digital sophistication for communicating in style. LG Secret, the latest handset within the LG Black Label Series, carries its distinctive personality and style crafted in elegant and timeless design matched with enriched solutions.



About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.



LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit www.lg.com
 

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