Press Release

08/27/2008

LG's New Scarlet LG80 LCD TV Resonates with Audio Lovers

Seoul, August 27, 2008 – Is it possible to improve the experience of watching a nonstop action move like Transformers on an immersively large, full HD LCD TV with superb picture quality? Well, perhaps it is if you watch the movie on a transforming TV. No, it isn’t a robot and it doesn’t turn into a sleek car, but the new LG80 from LG Electronics (LG), a major player in the global flat panel display market, quite literally has a surprise waiting in the wings.

Seoul, August 27, 2008 – Is it possible to improve the experience of watching a nonstop action move like Transformers on an immersively large, full HD LCD TV with superb picture quality? Well, perhaps it is if you watch the movie on a transforming TV. No, it isn’t a robot and it doesn’t turn into a sleek car, but the new LG80 from LG Electronics (LG), a major player in the global flat panel display market, quite literally has a surprise waiting in the wings.
This TV, part of LG’s continuing Scarlet series along with the LG60 and LG70, has carefully tuned speakers that automatically slide out of the side when it is turned on. This feature not only adds a bit more excitement and “wow factor” to LG’s high performance TV, it also helps improve sound quality, a feature that customers have indicated is very important. LG saw sound quality as so important that it incorporated a 3.1-channel virtual surround sound system into the TV, creating an enveloping experience without the need for external speakers.
“We surveyed customers in Asia, the Middle East and Africa, the target markets for our new LG80, and learned that people want a TV that delivers more than just great picture quality. They also want a TV with superb sound quality,” said Simon Kang, head of LG Digital Display Company. “We expect this TV to really reverberate among young people who like to entertain friends at home while watching movies and sports, or playing video games. It also has the features requested by people upgrading from older CRT or projection sets to flat panel TVs.”
Customers in the survey that Mr. Kang referred to indicated that their TVs were the primary device they used for entertaining themselves, family and friends. The most popular content tended to be movies, sports and news – all of which require clear and accurate sound. Customers also indicated a preference for unique design over tired, static designs. From these consumer insights the Scarlet LG80 was born.
High Sound Quality
At the heart of the LG80’s sound system lies a 3.1-channel virtual surround sound system, fully incorporated into the TV itself. This represents a major step forward in built-in TV sound. Most TVs can only play two audio channels without adding an external receiver and additional speakers. Stereo has been the standard for a long time, but LG decided it was time for an upgrade. LG took this system a step further, giving it 50 watts of output, compared to 20 watts for most TVs.
A total of four speakers make up the system. Extending from either side of the TV are the right and left channel speakers, which help create a sense of space. In the middle is a center channel speaker dedicated to sound in the human vocal range. This makes it easier understand conversations and dialogue. A woofer, located on the back of the TV, enhances bass making music sound fuller and allowing viewers to feel the action in hard-hitting sports and movies.
The entire sound system was tuned to perfection by renowned audio expert Mr. Mark Levinson. Even at its maximum volume there is no clipping and no distorted sound, thanks to LG’s unsurpassed technology. The Scarlet LG80 is also equipped with LG’s Clear Voice technology, which eliminates problems with hearing human voices over the background noise in movies mixed for 5.1 channel surround sound. The Clear Voice feature alters the sound balance to emphasize human voices, reducing the background noise.
Unique Design
The LG80 is designed along the same sleek lines as LG’s other Scarlet series TVs, the LG60 and LG70. These TVs blend superior technology with exciting design to create masterpieces that are changing the way that people look at TVs and experience the television sound.
The Scarlet LG80’s speakers slide out from either side of the TV when it is turned on, revealing their alluring scarlet shade. While these speakers might add a robotic element to the TV, it is far from being a cold and callous machine. The smiling

LG logo and soft red frame which includes channel and volume buttons make the TV feel much warmer and a welcome addition to any living room.
By hiding the speakers when the TV is turned off, LG took design to another level, helping to create harmony with the rest of the room.
Smart Technology
The Scarlet LG80 brings viewers the highest resolution available, with 1080p full HD providing extremely sharp image quality. A 30,000:1 contrast ratio means brighter whites, deeper blacks and more vibrant colors overall.
The Scarlet LG80 is a true multimedia TV with three AV modes that optimize the TV’s picture for movies, video games or sports by a single click of a remote control.
With a USB 2.0 connection, it is easy to access to MP3 files and connect a memory card reader to the TV and create an onscreen slideshow from JPEG files or watch digital video files, a feature unique to LG. Two HDMI 1.3 ports allow for fully digital video and audio connections for devices like DVD players, cable boxes and game consoles. This eliminates any interference like color banding and creates a deeper, more vivid image.
“The Scarlet LG80 will redefine expectations for television sound,” Mr. Kang said. “This TV is an excellent fit for people who want a fuller entertainment experience from their TVs and who want to entertain others as well. With built in 3.1-channel surround sound, sliding speakers and excellent picture quality, all built on LG’s cutting edge technology, the Scarlet LG80 is truly one of a step above the rest.”
Specifications

- Full HD Ready 30,000:1

- AV Mode

- Glare reduction

- Home Theater Effect

- Woofer

- Clear Voice, SRS, TSXT

- 2HDMI

- USB2.0 (JPEG, MP3, DivX)

- E-Con, SIMPLINK

- 50W Power Sound

- 3.1 Channel Surround
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