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Proceeds from Donated Version of Exclusive Ringtone Will Raise Money for Music Education

Proceeds from Donated Version of Exclusive Ringtone Will Raise Money for Music Education
NEW YORK, NY, July 15, 2008 - LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and the VH1 Save The Music Foundation today announced a partnership with Grammy-Nominated singer-songwriter Natasha Bedingfield. Bedingfield is donating a live version of her song "Angel" - off her sophomore release, Pocketful Of Sunshine, to create an exclusive ringtone to benefit The Foundation. The ringtone can be purchased for $2.99 and will be available beginning Wednesday, July 16 through September 28 at Consumers are also able to text SAVE to shortcode 66555 to purchase the ringtone. The promotion will be featured in a vignette highlighting Natasha Bedingfield in her quest to raise awareness and the necessary funding to make sure that music is available for as many children as possible.
"At LG Mobile Phones, we are passionate about the importance of music education," said Ehtisham Rabbani, vice president of product strategy & marketing of LG Mobile Phones. "Ringtones are one of the many ways people can bring music to their phones, and we're excited Natasha Bedingfield has joined our partnership with VH1 Save The Music to help raise awareness and additional funding through this mobile experience."
"We are thrilled that both LG Mobile Phones and Natasha Bedingfield have made this commitment to The Foundation and music education," said Paul Cothran, executive director, the VH1 Save The Music Foundation. "Through this partnership, we will continue our mission of restoring instrumental music education programs in America's public schools and raising awareness about the importance of music as a part of every child's complete education.
The vignette will air regularly on VH1, VH1 Classic, VH1 Soul throughout the summer, and will be available on and throughout the promotion.
Natasha joins other prominent artists, including Jon Bon Jovi, John Mayer and Roger Waters who pledged support for the campaign by performing at the VH1 Save The Music's 10th Anniversary Gala last September which was also sponsored by LG. The Gala served as the official kick-off of the partnership between LG Mobile Phones and the VH1 Save The Music Foundation.
LG and VH1 Save The Music joined forces for a year-long, multi-faceted partnership. The 2007-2008 program includes a $250,000 donation by LG to The Foundation to support their ongoing efforts to restore music education programs in public schools across the country. As part of the campaign, LG Mobile Phones produced a 'Come Together' public service announcement that showcases the many talented students who benefit from these music programs. This PSA began running on VH1in the fall of 2007 and continues to air today; it can be found at
About the VH1 Save The Music Foundation
Since'97, the VH1 Save The Music Foundation has successfully restored and sustained instrumental music programs in 1,500 public schools in more than 100 cities across the country, including Memphis, Houston, Chicago, New York, Denver, Baltimore and Milwaukee. Over the past ten years, various artists and celebrities have shown their devotion to the VH1 Save The Music Foundation by partnering with the organization as they've reached out to struggling school districts across the country. Celebrities including Mariah Carey, Beyonce, Sting, Billy Joel, Kiefer Sutherland, John Legend, Rob Thomas, Alicia Keys, Jewel and many more have donated their time and efforts to the organization in attempts to raise awareness about the importance of music in a child's education.
About LG Electronics U.S.A., Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit


Demetra Kavadeles / LG

Maura Wozniak / VH1

AJ Sarcione / Ogilvy PR for LG