Press Release

09/01/2009

THE RUMORS ARE TRUE! VIRGIN MOBILE USA AND LG MOBILE PHONES LAUNCH LG RUMOR2™ WITHOUT ANNUAL CONTRACT

LGRumor2 is the Serious Social Connector with QWERTY and GPS

WARREN, NJ and SAN DIEGO, CA – September 1, 2009Virgin Mobile USA (NYSE: VM) and LG Mobile Phones has launched LG Rumor2™, adding a new sleekly modern-designed handset to its line-up of stylish, quick messaging and affordable phones for the socially savvy and contract commitment-phobe users.  The new and improved Rumor2 will retail at $129.99 and is available exclusively at Radio Shack beginning in September.  By October, the popular phone will be available at Best Buy, Target and Wal-Mart as well.  Information about the Rumor2 is available now at http://web.virginmobileusa.com/rumor2.

"We are bringing an iconic, proven messaging device into the prepaid space to complement our industry-leading messaging offers, giving customers a package deal of value and handset desirability just in time for holidays," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA.

Keep Connected with Rumor2:
The phone is equipped with a sleek, slide-out full QWERTY keypad that allows users to stay easily connected to their social network.  With its sophisticated technology, the LG Rumor2 is also Virgin Mobile’s first GPS location-aware phone and will be greatly enhanced by the addition of Virgin Mobile Navigator, a new application that will provide customers with turn-by-turn voice directions and location-based search features to find nearby restaurants and bars, ATMs, gas stations, and many more local points of interest. Virgin Mobile Navigator is powered by Networks in Motion and will be available in later this fall.

The LG Rumor2 supports Virgin Mobile USA’s Ultimate Inbox solution for Email and Instant Messaging and is available to our no-contract customers for the first time.  On-the-go customers can stay connected through Yahoo!, AOL, Windows Live/Hotmail and Gmail/Google Talk, as well as with IMAP and POP3 email support.

Key features such as a 1.3 mega pixel camera and built-in integration allow users to upload with one click to the new and improved MyPix album and post clear pictures automatically to  favorite photo sites such as Facebook*, MySpace*, Flickr*, Photobucket*,and more, all while on the go. LG Rumor2 is the ultimate phone for social multi-taskers.

Rumor2 is really loaded:
Exclusive Rumor2 features include:
•    Stereo Bluetooth® Wireless
•    Large 2.0" TFT QVGA screen
•    Long battery life with 5.5 hours talk time/7.5 days standby
•    Room for 600 contacts
•    Music player with playlist management
•    Google Maps for mobile preloaded
•    Opera Mini, the world’s most popular mobile web browser


"With Rumor2, we’ve taken an already popular, stylish phone and souped it up with some of Virgin Mobile’s signature add-ons to help our customers seamlessly stay connected anytime, anywhere," said Matias Monges, Vice President, Mobile Devices, Virgin Mobile USA.  “This handset also features Connect, our social networking dashboard solution with your favorite sites accessible in one place.”

Pair Rumor2 with the Plan that’s Right for You:
•    Mix and match Virgin Mobile USA's Monthly Plans without annual contracts available with $10 Unlimited Messaging (TXT, PIC, Email, and IM) to customize talk vs. text needs
•    All plans include nationwide calling, no roaming and 7 p.m. Nights & Weekends
•    Rumor2 is available without an annual contract on both Pay As You Go and Monthly Plans

About Virgin Mobile USA, Inc.
Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts as well as pay-as-you-go and contract offerings, with national coverage powered by the Sprint PCS network. Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction.

Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online with Top-Up cards available at approximately 150,000 locations. Advanced contract devices like the Ocean 2 and unlimited All-in voice plans can be explored at http://www.virginmobileusa.com/. Learn more about Virgin Mobile USA at Facebook and Twitter.
   
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.  For more information please visit www.lgmobilephones.com.


Contact information:

Corinne Nosal
Virgin Mobile USA
908-607-4235
Email Contact
www.virginmobileusa.com

Justine Navaja
SHIFT Communications for VMU
917-723-7209
Email Contact
www.shiftcomm.com

Demetra Kavadeles
LG Mobile Phones
707-328-5307
Email Contact
demetra.kavadeles@lge.com

Julie Stephens
LG One
310-724-5964
Email Contact
Julie.Stephens@lg-one.com

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