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Press Release

04/22/2010

UNCOVER THE MYSTERY OF LG MYSTIQUE

LG Mobile Phones and U.S. Cellular Launch Eye-Catching Multimedia Phone

SAN DIEGO, April 22, 2010 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and U.S. Cellular today announced the all new LG MystiqueTM. Featuring an external touch screen, full QWERTY keypad with dedicated hot keys, 2.0 megapixel camera and camcorder, video player and Bluetooth® connectivity, LG Mystique offers users an unparalleled multimedia experience in one stylish device.

LG Mystique is a compact flip phone designed with the media savvy consumer in mind. Equipped with a music player with external controls, dual speakers for stereo sound via headset or Bluetooth®, microSD slot supporting up to 16GB of memory and micro USB charging port, LG Mystique makes accessing multimedia, music and so much more a simple task.

 LG Mystique keeps family and friends in the loop with a 2.0 megapixel camera and camcorder complete with image editor, slide show function and self-portrait capabilities.  Dedicated internal hot keys allow one-touch access to easyedgeSM, music, and voice commands. Users can also organize and track their busy social calendars.

“Through our research, LG has discovered that more than half of our consumers prefer messaging on a QWERTY keyboard than a touch screen only handset,” said Ehtisham Rabbani, corporate vice president, marketing and innovation for LG Mobile Phones. “LG Mystique exceeds these needs by providing both in a unique and compact form.”

LG Mystique also offers easyedgeSM technology, U.S. Cellular’s suite of enhanced wireless data application services. LG Mystique featuring easyedgeSM allows customers to send and receive e-mails and provides access to news and weather applications, games and hundreds of other useful applications. 

“The Mystique is the perfect fit for customers who need a phone that matches their on-the-go lifestyle,” said Ed Perez, vice-president of marketing and sales operations for U.S Cellular. “They will enjoy the enhanced technology and multi-task features, while staying connected to family and friends.”

LG Mystique will be available at U.S. Cellular retail locations on April 23, 2010, or via www.uscellular.com for $79.95 after $50.00 mail in rebate with a 2-year contract.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.
 
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s 3G Mobile Broadband network. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation’s sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.You can also check out U.S. Cellular on Facebook.

CONTACT:
LG Electronics Inc.
LG MobileComm U.S.A., Inc
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jackie Johnson
(310) 248-6192
jaqueline.johnson@lg-one.com

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