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LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag)

  • OLED77W7P

Key Features

  • Picture-on-wall
  • Cinematic Color on Perfect Black
  • Active HDR with Dolby Vision™
  • Dolby Atmos®


Simplicity. Perfection.

Bring home the ultimate expression of cinema-quality experience that was awarded Best of the Best at CES 2017.

So thin and light it attaches directly to the wall

So stunning. So simple. Picture-on-Wall design allows the television to lay virtually flat so it seems blend with the wall and disappear, only possible with the uniquely efficient technology of LG OLED TV. Beautiful on or off, it is the purest form a television can take and the ultimate in minimalism.

Learn more about the design


One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

Disclaimer: Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation.

Cinematic Color
on Perfect Black

With the same picture quality as the Wallpaper TV, every OLED in the 2017 lineup delivers perfect black for colors to come alive against. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.

Dolby Vision™ and Dolby Atmos®. True Home Cinema.

LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision™. The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.


Dolby Atmos® is a surround system where the sounds move according to the objects of the video. With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

Bring Big Screen Sound to the Living Room

Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

2017 LG OLED TVs currently support Dolby Atmos playback via Dolby Digital Plus through internet streaming, cable/broadcast and side-load (USB). Dolby Atmos playback delivered via Dolby TrueHD through Blu-ray is not currently supported, but will be enabled in 2017 LG OLED TVs with a software update.

Enjoy the most HDR content

From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision™, optimizing the picture scene-by-scene, as well as the new backward-compatible HLG HDR standard so viewers get more options for premium content.

Learn more about Active HDR with Dolby Vision


LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.

LG OLED TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG OLED TV’s exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.

Gorgeous picture no matter how you look at it

From the front or from the side, every seat in the TV room gets a clear, vibrant picture without washed-out tones. The unique design of LG OLED TV assures that any view is a great one, not just for those in the center.

webOS 3.5 Smart TV

Queue up movies, TV shows, online content and more from top content providers then toggle between them with an impressively intuitive interface. Armed with the Magic Remote, seeing old and new favorites in cinematic LG OLED quality is as easy as a flick of the wrist and the press of a button.

Please check with content providers for both required bandwidth to stream videos. Smart service on product is subject to change. Some apps that appear on the screen image may not be preinstalled; internet connection is required for download.

Watch what you want, when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!

Breathtakingly Detailed

Take a closer look at the features that set LG OLED apart from every other television.

Picture Perfect Options

Discover the entire line of LG OLED TVs that deliver a truly cinematic experience.

See More Color and Savings

Bring home a priceless viewing experience.

Diagonal Class 77 inches
Diagonal Size 76.7 inches
Resolution 3840 x 2160
Display Type OLED TVs
Display Format 4K UHD 2160p
HDMI Port(s) 4 (HDCP 2.2)
Other Input(s) 3 USB, 1 RF In (Antenna/Cable), 1 Composite In, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack)
Smart TV Operating System webOS 3.5
Speaker System 4.2 Channel
Other Features Picture-On-Wall, Active HDR with Dolby Vision™, Dolby Atmos®, Perfect Black, Cinematic Color, Billion Rich Colors, Ultra Luminance, Pixel Level Dimming
ULTRA HD (3840x2160) Yes
Active HDR with Dolby Vision™ Yes
HDR Effect Yes
Perfect Black Yes
Cinematic Color Yes
Wide Viewing Angle Yes
Billion Rich Colors Yes
ULTRA Luminance Yes
4K Upscaler Yes
Pixel Level Dimming Yes
webOS 3.5 Yes
Magic Remote Control Included
Natural Voice Recognition Yes
Universal Control Capability Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
Screen Share Yes
Content Share Yes
Speaker System 4.2 Channel
Output Power 60W
Dolby Atmos Yes
Dolby Atmos Decoder Yes
DTS Decoder DTS-HD
Surround Mode OLED Surround
Hi-Fi Audio Yes
Wireless Sound Sync Yes
Wi-Fi® Built-In 802.11ac
Wi-Fi® Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
HDMI 4 (HDCP 2.2)
RF In (Antenna/Cable) 1
Composite In 1
Ethernet 1
Optical 1
RS-232 (mini jack) 1
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Mode Less than 0.5W
Display (WxHxD) 67.8" x 38.9" x 0.23"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 48.1" x 13.0"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
UPC 719192610972

What People Are Saying

Rated 5 out of 5 by from Amazing picture!!! Absolutely an amazing picture but can we please have more than one optical out? There are people in the world that run two audio systems off of the tv feed! Please please please.
Date published: 2017-06-17
Rated 3 out of 5 by from Great picture with disappointing audio We are remodeling and decided to get the 65 inch "wallpaper" TV to open up space in our small living room. From this standpoint it has worked out well. Like others have said, for those with a good AV sound system it would be nice to provide a small AV box that could be hidden. Since I knew there was no such option, I won't deduct any stars for this. But I will deduct 2 stars for not having a way to add a subwoofer to the included sound bar (aka AV bar). As best I can tell, I HAVE to use an external sound system (AV receiver) to use a subwoofer (in which case no sound can come from the sound bar--what a waste). Since this seems to be the case, it would have been nice to at least let the sound bar act as the center speaker for a home theater system. That way, the sound bar would be useful as more than a connection box. But this can't be done either. Unless I am wrong, this is a poor design. (It would even be nice if a wireless subwoofer could be used a la the inexpensive 2.1 LG sound bar.)
Date published: 2017-05-15
Rated 5 out of 5 by from Great Job LG This LG OLED is amazing. Paper thin, and weighing only 27 lbs. LG hit it right on the mark. The one thing that I wish was sported, is the 3-D feature. I currently own and LG 3-D TV. But all in all great TV.
Date published: 2017-05-11
Rated 5 out of 5 by from amazing i'm so amazed of how thin this tv LG life good
Date published: 2017-05-02
Rated 5 out of 5 by from Not Everyone's Cup Of Tea I truly have become an LG loyalist. I admire their technological advancements and design. This OLED65W7P is gorgeous. But I don't own it. Wish I could afford it, and if I could, wish I could fit it in my available space. Which brings me to my point. Why can't/won't LG offer this tech in a smaller spec? I wanted an LG OLED after viewing one at a retailer. My problem was compounded. Not only did LG not offer an OLED in the maximum size I could fit in my living room (43"), but the plaster and lath walls of my old house would not support its' weight. There were no studs in that area. This tech at 43" would have been ideal for my installation, and surely it would have cost less. I had to settle for another model LG 4K HD place it on a TV table.
Date published: 2017-04-09
Rated 4 out of 5 by from pretty decent Its aight i guess, i bot for of dem for my home and they aight
Date published: 2017-03-17
Rated 4 out of 5 by from Looks better, performs same as 2016 model I have a 2014 55" 1080 oled. I loved it so much I had to have the 2016 65" "E" model. I thought for sure that besides the 10 extra inches that it would make all the regular programs just that much better as well. It didn't. I have these 2 sets side by side in my living room as I like to watch sports, so by having 2 sets I can have the sound down on one and still watch multiple events. By having the 2 next to each other I can really compare the sets. The 2016 E is only better when watching a 4k show. And that difference is minimal. The 2014 1080 seems to be a bit sharper on all other programming. So if you are on the fence about price, I'd still try and buy the older models as there is not enough difference to justify the price on the 7, unless you absolutely want the thinner set. There are some benefits to the separate control box, like how the hdmi cables plug in on the 2016 model make it not fit very tight to the wall, but other than that it's the same tv. Also price should be dropping within the next 2 years as all other manufacturers are coming out with versions of oled.
Date published: 2017-03-16
Rated 4 out of 5 by from Awesome Quality Bought it a few months ago & I am very satisfied with the quality
Date published: 2017-02-14
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We're here to support you with our product.

View OLED77W7P Product Support

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Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

How much it will cost in india

Asked by: Ramindia
Please contact the LG Support Center in India for availability and pricing in India for the LG LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P. You can visit their site, to see if they have it or find contact information for their Support Representatives...^IFV
Answered by: LGJoel
Date published: 2017-05-30

How much will it cost me to get one please? Also expected time to receive tv

Asked by: Ms marwah
Regrettably, pricing and availability for the LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P has not been announced yet. However, Best Buy is one of the first places where you can get a sneak peek of the TV. It is on display in seven Magnolia locations at Best Buy across the country, in cities including San Francisco, Los Angeles, Las Vegas, Houston, Dallas, Boca Raton, FL, and Paramus, NJ. Customers can visit starting tomorrow for more information on store locations and to sign up for notifications about the new TV...^IFV
Answered by: LGJoel
Date published: 2017-05-16

This dolby atmos sound bar looks Biggers than ever produced, is it offered for sell separate

Asked by: Weddo602az
The Sound Bar for the LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P is specifically designed for the TV and uses a lfex connector that is specific to this TV. The LG 5.1.2 ch High Resolution Audio Sound Bar with Dolby Atmos, Model # SJ9 can be purchased separately...^IFV
Answered by: LGJoel
Date published: 2017-05-15

Would we be able to attach this television to a wall mount swivel arm?  Or does the unit need to be a flush mount to a wall?

Asked by: PuellaMea
We appreciate your interest in this television. The WALL PAPER series TV will require a flush wall installation.
Answered by: NeilE
Date published: 2017-05-21

What's the delay/input lag in when game mode (if it has any) is enabled?

Asked by: Arvidex
Our offices, in the United States, do not have product information for Sweden. In order to obtain such information, it is recommended to check our subsidiary’s website, at
Answered by: NeilE
Date published: 2017-05-09

will there be a 3d version?

Asked by: Dragon0
We appreciate your interest in this television and its features. At this time, there are no known plans currently, for the addition of a 3D Wall Paper model.
Answered by: NeilE
Date published: 2017-06-07

How long is the supplied ribbon cable between the TV and the sound bar?

Asked by: MajorSqueeze
Our offices, in the United States, do not have specific product information units released in the United Kingdom. In order to obtain such information, it is recommended to check our subsidiary’s website, at
Answered by: NeilE
Date published: 2017-04-26

Does this TV have or support 3d movie.

Asked by: Kingnando2
Neither this LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P nor any of the 2017 LG TV lineup will feature 3D. Here are some articles that will explain:^IFV
Answered by: LGJoel
Date published: 2017-04-19
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