Global Sports Sponsorship

We sponsor sporting events all around the world that energize people's lives and help them connect with their passions.

Sport is alive, its energy moves in front of our very eyes. The excitement created at sporting events never fails to open up people's hearts; stir up their emotions, and offer inspiration.
LG Electronics loves the challenging spirit, passion, and creative energy involved in sport. We believe that sport can unite people from the heart.

We sponsor sporting activities that people all around the world love and enjoy, thereby encouraging them to share their passions and inspiring unity. LG Electronics sponsors sporting events around the world, energizing people's lives and instilling passion and a sense of reconciliation in their hearts.

LG’s sports sponsorships are an important way for the company to contribute to society as a responsible corporate citizen.
The trust we earn through sport deepens friendships.
Sport is a valuable way in which we can reach our consumers, and through which LG expresses to the world the company’s passion and willingness to take on different challenges.