Life’s Good for Local Rugby
Rugby is one of the most supported sports in South Africa, with some of the most loyal fans in the world, and LG Electronics South Africa is proud to now also count itself as one of these supporters. Showcasing its dedication and appreciation for the beautiful game, the company has pledged its support and commitment to South African Rugby by signing up as an associate sponsor to three of the country’s most successful rugby teams – the MTN Lions, the DHL Stormers and the Toyota Cheetahs.
With a view to the future and a strong belief in the capabilities of each of these three teams, the company has committed to a three-year association, ending in 2013. United by the drive to achieve premium quality, performance and reliability in every endeavour embarked upon, the affiliation between LG and the three sponsored rugby giants is set to be a mutually-beneficial partnership – both on and off the field.
South African rugby in essence, is well-known and respected for its ability to induce camaraderie, encourage patriotism and build national pride amongst the people of this beautiful country. As a global brand with a focus on technology and style, LG still maintains a human face, derived from an earnest desire to enrich the lives of its consumers. Based on this commitment, LG views this sponsorship as an opportunity to become part of the trials and tribulations of this highly-popular local sport and so enhance the relationship with its passionate supporters.
Despite its global operation, South African blood pumps proudly through the veins of this notorious lifestyle brand and company. Renowned for breaking barriers in technology and design, LG’s affiliation with each of the teams is one of passion and drive, routed in a deep connection that enhances both entities. Three truly pioneering rugby brands and a revolutionary consumer electronics innovator, united by a common goal and the will to succeed, exemplify this fitting partnership that is set to only grow stronger with every try and conversion.
Count on LG to be there for every clash the MTN Lions, DHL Stormers and Toyota Cheetahs encounter. As a loyal supporter and a dedicated fan, LG is proud to join the ranks of these top-class teams - set for victory and geared for success.
