New faces for LG; New strides for the Environment

  • Updated
  • 08, 06 2010

JOHANNESBURG, 6 August 2010 – Adding  to their already established green footing, LG Electronics South Africa proudly announced the addition of another four high-profile South African icons, to act as official Green Ambassadors in the company’s commitment towards environmental conservation.

Hosted at the glamorous Saxon hotel, the event held last night introduced the new LG Green Ambassadors, set to join LG’s current Green representatives, Matthew and Sonia Booth in espousing the virtues of a greener world for us and future generations to come.

Green Ambassador Launch

Springbok Rugby Captain John Smit, Protea Cricket all-rounder, JP Duminy, businesswoman and entrepreneur, Basetsana Kumalo and SA Fashion Designer and Trend Analyst, Dion Chang are the latest additions to LG’s “Life’s Good when it’s Green” campaign, communicating the message that LG’s eco-friendly products are better for consumers as well as better for the environment.

“The LG ‘Life’s Good when it’s Green’ campaign kicked off in 2010 with the appointment of Matthew and Sonia Booth acting as LG’s first Green Ambassadors. Its full worth and significance, however, will only now transpire as the announcement of our remaining four  Green Ambassadors is set to truly entrench our message of green technology and environmental conservation,”  explains Dr. Michelle Potgieter, Marketing Director, LG Electronics South Africa.

“Their combined qualities of style, technical skill, and leadership are synonymous with LG’s brand pillars of stylish design, smart technology and, reliability.” As an added windfall, our chosen heroes also represent three of South Africa’s most supported sports namely; soccer, rugby and cricket, rendering our alliance superbly green partnership, aimed at promoting local unity and a greater appreciation of, and for, all things green.”

Environmental policies and procedures are nothing new for this consumer giant who announced a sustainable environmental policy as far back as 1994.

The LG “Life’s Good when it’s Green” programme aims to instil environmentally sound practices across the entire product life cycle, and divides the approach into two focus areas: manufacturing and product.

Based on this, LG Electronics aims to reduce green house gases from manufacturing by 150 000 and product by 30 000 tons, respectively, by 2020 Reduction of green house gases emitted during the product’s life cycle (raw material, distribution, product stage, disposal, etc) will be carried out in stages.

“At LG, we have a social responsibility towards the environment and are actively fulfilling our obligation to reduce green house gas emissions worldwide, by designing and manufacturing products that are energy and water efficient.”

“This commitment commences with the design of LG products, by designing products that are most eco-friendly and continues all the way through to production. This means that LG effectively eliminates the use of hazardous substances during every stage of the production process while ensuring that energy consumption and green processes are always adhered to.”

In terms of functionality, our products display eco-friendly technology:

The recently launched LG SL90, the popular Borderless LED LCD TV, uses up to 76 percent less energy than a regular LCD television. (The 76 percent energy saving was confirmed by several testing agencies: the Korea Electric Testing Institution; the Center for Electrical Power Information and Technology Studies at the University of Indonesia; and the Underwriters Laboratory, a world leader in product safety testing and certification located in the US.)

The LG Steam Washer uses up to 40 percent less water than conventional machines and therefore uses less energy. This is according to the certification from the British Allergy Foundation - BAF.

The LG Inverter air conditioner has recently received SABS certification, for energy efficiency. The unit was tested for 72 hours at maximum rated voltage under climatic conditions of 27 degrees Celsius indoor and 35 degrees Celsius outdoor room temperatures. The kilowatt hour (kWh) consumption at the end of 72 hours was 76,8kWh - the lowest in its class.    

“We want to build a resource-recyclable society that is able to reduce the use of resources by using LG products, and so create a cleaner healthier and sustainable planet for all. This is even more prudent in South Africa where energy and water are scarce resources,” continues Potgieter.

“LG focuses firstly on environmental effect. By designing and producing the most eco-friendly products, we continually look for ways to reduce the impact. The commitment and support of our Green Ambassadors has given us the impetus to influence, as we now have credible vehicles to communicate the strides we have made in the consumer electronics market to our customers and industry at large,” concludes Dr. Potgieter.