To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents


  • Updated
  • 06-06-2018

[HE] Media Reference 6 @ 10:00 (KST)



Clip Promoting Precise Color Performance Sets Company Record for Hits


SEOUL, June 6, 2018 — A video ( featuring the impact of the viewing angles of LG Nano Cell TV released by LG Electronics (066570, has exceeded 200 million views..


Titled “LG Nano Cell Super Challenge,” the clip has been featured on major social me-dia sites as YouTube, Facebook and Instagram, with an estimated 6.6 million views per day since its release on April 30. This is LG’s first video to achieve the milestone of 200 million views.


From the second to fourth week of May, the video topped the Viral Video Chart of the global trade magazine Ad Age for three straight weeks.


Starring former Brazilian football superstar Kakà, the video shows the impact of view-ing angles on color performance featuring the premium LG Super UHD TV, also known as LG Nano Cell TV and conventional LCD TVs.


Kakà in the video shows off his world-class football skills by aiming the ball at squares on a video wall positioned at a 60-degree angle. He quickly completes his mission when shooting at the LG Nano Cell TV video wall but struggles to do the same on the con-ventional LCD TV wall.


The video emphasizes the importance of viewing angle as consumers can watch TV not only from the front but also from off-axis positions. They often watch sports on TV with family or friends in the living room and view TV in the kitchen while cooking or washing dishes. Thus deterioration of a TV’s color reproduction and contrast when viewed off-axis negatively affects the overall viewing experience.


Last year, LG kicked off its successful campaign “2017 Nano Cell Super Match” featur-ing British football stars Adam Lallana and Steven Gerrard. The campaign clip attracted over 190 million views on YouTube, Facebook and Instagram and also topped the Viral Video Chart of Ad Age in the second and third weeks of August 2017.


On top of enhanced image rendering and accurate color from vide viewing angles, the 2018 SUPER UHD TVs with FALD backlighting allow for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology significantly improves black levels and picture dimensions by independent control of LED light zones, offering better shadow details and reducing light bleeding. This ensures enhanced local contrast which is critical for viewing HDR content.


“LG will target the global market for premium LCD TVs by highlighting the excellence of LG Nano Cell TV, the best TV for sports fans,” said J.S. Lee, vice president for mar-keting communications of LG Home Entertainment Company.


# # #



About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit



About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning SUPER UHD TVs featuring ar-tificial intelligence capabilities. For more information, visit




Media Contact: