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TV Continues its Evolution in the Hands of LG Electronics

  • Updated
  • 04-23-2014

LG Electronics (LG), leaders and innovators in the home entertainment sector, have changed the dynamics of the television unit once again. Starting from the original box set to the finest televisions that now adorn homes across the UAE, LG have continuously raised the bar when it comes to TV units. They’ve continued to trail blaze with their latest line of OLED TVs by being the first company to bring OLED technology to the region ushering in a new era of home entertainment in the UAE. LG have built on their technological strengths with the latest LG 55LA9700/ 9800 television, the new innovation for visual experience.


With predictions that 2014 will be the year of OLED TVs, LG have redefined the way consumers view home entertainment with unrivalled picture quality as well as a bevy of easy-to-use features to heighten viewing experience as demonstrated with the 55LA9700/ 9800.

“LG was the first company in the region to bring this fantastic technology to consumers’ homes. We stand by our latest line-up and want every customer to have the chance to experience the best in what home entertainment has to offer. LG has always continued to drive innovation in the TV sector and we are the leaders in next generation display technology and that is demonstrated by the impressive 55LA9700,” said Mr. D.Y.Kim, President of LG Electronics Gulf FZE.

“We are giving consumers in the UAE an opportunity to personally own an OLED TV with some fantastic offers. We know they will not be disappointed with the product or the price with the LG 55LA9700/ 9800 unit now selling at AED19, 999.”

“We can expect a huge shift in expected consumer viewing experience with the LG OLED TV and how it improves a viewer’s overall experience. The LG OLED TV has a great range of features from 3D TV, Smart TV and the Magic Remote Control that enhances and facilitates easy access to programs,” added Mr. D.Y.Kim.

The LG OLED TV employs a narrow bezel to provide a greater sense of immersion and viewer enjoyment. The Magic Stand further enhances this effect, enabling the TV to appear as if floating on air. Both elegant and functional, the stand complements the screen by minimizing visual distractions.

LG’s advanced picture quality is further enhanced by its 2013 Triple XD Engine which controls and processes images more precisely than ever before. The updated Triple XD Engine enables more natural colors, deeper contrast and more definition when viewing fast-moving images so that viewers can enjoy the most realistic picture quality available today.

The LG OLED TV also includes upgraded Smart TV features highlighted by the redesigned, more intuitive Magic Remote. The remote makes navigation simpler and easier with the addition of natural voice recognition to complement the point, wheel and gesture controls. The remote also includes Voice Mate which recognizes the natural flow of language to facilitate quick and easy searching across the entire Smart TV ecosystem.

LG Smart TV offers an advanced service, Now On, which makes recommendations on trending video-on-demand (VoD) and broadcast programs so viewers can access content based on popularity or individual preference.