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LG LAYS GROUNDWORK FOR TV OF TOMORROW WITH THINQ® AND α (ALPHA) PROCESSOR

Already Delivering Iconic OLED TV and Impressive SUPER UHD TV, LG Focuses on the Brains Behind the Display | SEOUL, Jan. 3, 2018 — At CES 2018

LG Electronics (LG) will raise the home enter-tainment experience to another level with the introduction of ThinQ® and an advanced image processor in its newest LG smart TV lineup, including OLED and select SUPER UHD TVs. ThinQ allows the implementation of hundreds of voice requests utilising the company’s own open smart platform as well as third-party smart services.

With even more smart functionality embedded in their TVs, LG customers can speak directly into the remote control to enjoy all the convenient features of today’s advanced voice assistant technology. LG’s ThinQ TVs also function as smart home hubs, offering access to other compatible smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

And with LG’s newest α (Alpha) 9 processor powering the company’s market-leading OLED TVs, viewers will experience further improvements in picture quality. Selected LG Nano CellTM SUPER UHD TVs employ Full-Array Local Dimming (FALD) back-lighting to provide deeper blacks and enhanced colours, as well as nuanced shadow details for life-like images.

Transforming Modern Lifestyle Through Intelligence
LG’s ThinQ offers an enhanced interactive experience in all the company’s newest smart TV lineup, including OLED and SUPER UHD TV models by employing Natural Lan-guage Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ. With a streamlined setup pro-cess, viewers can easily and quickly connect to gaming consoles and external soundbars.

Users can search for information, images or videos featuring specific content by making a verbal request through the TV’s remote control such as “show me all the movies this actor has starred in” or “show me yoga videos”.

LG TVs with ThinQ support services based on Electronic Program Guide (EPG) to de-liver information in real time or change to a channel that offers the content requested. Instruct the TV to “search for the soundtrack of this movie” or “turn off the TV when this program is over” without repeating the name of the program or entering a specific time.

Picture Quality Close to Perfection
LG’s newest α (Alpha) 9 intelligent processor provides true-to-life images with incredi-bly rich colours, sharpness and depth for more realism. A core innovative element of the a (Alpha) 9 is the four-step process of noise reduction, which boasts twice as many steps compared to conventional techniques. This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations.

The processor also improves colour performance, thanks to the advanced mapping capa-bilities colours look closer than ever to the original content. The improved colour correc-tion algorithm allows for more natural colours by expanding the reference colour coordi-nates seven-fold compared to before. α (Alpha) 9 is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. As a result of the new image processor, 2018 LG OLED TVs can display content at maximum quality for a truly spectacular viewing experience.

Maximising Nano Cell with FALD Backlight and α (Alpha) 7
In 2017, LG made a significant achievement toward its highly ambitious vision for pro-ducing the ultimate LED/LCD TV picture through its Nano Cell SUPER UHD TVs. By combining Nano Cell, FALD backlighting and the α (Alpha) 7 processor on selected mod-els, LG’s 2018 SUPER UHD TV offers a host of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and maintaining col-our accuracy at wide viewing angles.

This year’s SUPER UHD TV with FALD allows for denser backlighting zones through-out the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology improves contrast by independently switching on and off individual LED light zones, enhancing shadow details and image contrast to enhance image quality.

Best Possible 4K HDR Cinematic Experience
2018 OLED and selected SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a cinematic experience to the home, regardless of the format. LG’s 2018 OLED and select SUPER UHD TVs process HDR images dynamically frame-by-frame using LG’s proprietary algorithm, Enhanced Dynamic Tone mapping.

Delivering a superb image requires more than just dynamic metadata alone, it takes an ecosystem that includes colour grading tools, content, distribution technology and an in-telligent display mapping engine. Dolby Vision offers an end-to-end solution and is avail-able across all LG OLED and selected SUPER UHD TVs. LG’s unique decoding process analyses images dynamically to ensure exceptional picture quality with Dolby Atmos ob-ject-based surround sound for an amazing audio-visual experience.

“LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG’s Home Entertainment Company. “At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”

Visitors to CES can experience LG’s TVs of the future for themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.

Please be advised information in this release is published by LG Electronics Headquarters (Korea) and is not prepared directly by LG Australia. Availability, pricing and specifications for Australia have yet to be determined. More information will be provided as it becomes available.

For more information please visit the LG Press Room.
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