LG ANNOUNCES GAME-CHANGER WITH LAUNCH OF 4K ULTRA HD OLED TV IN AUSTRALIA
SYDNEY, 9 October 2014 — LG Electronics Australia (LG) today announced a first for the Australian market– the consumer electronics giant has combined 4K Ultra HD TV with the brilliance of OLED technology. The result is one of the most breathtaking TV experiences you will experience.
Presented in a svelte, curved design, the new models are being launched in Australia, one of only a handful of countries globally that LG will release the product to this year. The 65” EC970T (RRP $9,999), which is available in November at selected outlets, and the 77” EG970T (RRP $22,999), which will be available at selected outlets before the end of the year, are set to ignite the Australian TV landscape.
At a whopping four-times the definition of Full HD (in technical terms, 4K Ultra HD TV is 3840 x 2160*), LG’s 4K Ultra HD TV alone delivers amazing clarity to TV screens. This we know. But then there’s LG’s patented 4 colour (WRGB) pixel organic light-emitting diode technology (aka OLED), a panel technology that provides vibrant colour and brilliant whites with infinite contrast.
So the question was, how do you possibly make these two super-powered visual giants any better? Obviously, put them together. There are only two TV’s in the market that deliver the 4C’s of OLED technology along with 4K Ultra HD definition, and it’s these beauties.
LG 4K ULTRA HD TV – Key Features
LG OLED TV - Key Features
Remember the 4 C’s of OLED
Contrast - With an infinite contrast ratio, you’ll see deeper blacks and detail in movies that LED/LCD TV’s just can’t deliver. This is where OLED technology really stands apart.
Clarity - The pixel response time is only 0.002ms, delivering fast moving scenes with minimal blur.
Colour - Our innovative ‘white’ sub pixel creates a patented 4 colour pixel range that produces vibrant colour and brilliant whites. It’s incredible for sport.
Curved Screen – Last but not least is the Curved Screen, which is great for immersive viewing.
Can you really see the difference?
Believe the hype, people: we’re talking about a game-changing home entertainment experience and a truly exquisite piece of viewing technology. In cross-pollinating the eye-boggling clarity of 4K ULTRA HD with the infinite contrast ratio and dazzling colour of OLED, LG really have combined the best of both worlds to produce an outstanding visual experience.
With these models, LG has taken over 8 million sub-pixels, which produce incredibly life-like colours and amazing contrast, and made the immersive nature of your favourite movies, shows and video games even more gratifying. Thanks to the self-illuminating nature of OLED pixels, the LG 4K ULTRA HD OLED TV generates rich, natural hues and true blacks.
At the end of the day, we can describe LG’s 4K ULTRA HD OLED TV screen until the cows come home, but to really grasp the difference it makes, you need to see it to believe it. Suffice to say, flick one of these beauties on and prepare to pick your jaw up off the floor.
What LG has to say
“4K ULTRA HD has been an amazing development, but we are seeing something far more special here.” said Lambro Skropidis, General Manager Marketing at LG Australia. “By combining 4K ULTRA HD with OLED, LG really is offering some of the most advanced TV technology in the world to Australian audiences. We are confident that the sheer visual experience it offers will become the new benchmark for TV buffs, sports fans and movie-lovers alike. We also anticipate real appreciation amongst home designers and those that want their TV to be a piece of art – after all, this product is about stunning picture quality as well as the aesthetic lines of its construction.”
“If you ask me about 4K ULTRA HD TV, I’ll tell you it is amazing,” continued Skropidis. “But combined with OLED, I’ll tell you it’s a game-changer. OLED really is the future of television and home entertainment… and the future is here, right now.”
What’s up with the curved shape?
LG’s Curved OLED TVs have always has stunning design at heart - the new LG 4K ULTRA HD OLED TV is no exception with its crafted sculpture-like appearance making it an item to be openly admired in the home. Supported by tastefully designed metallic stands, the slender, curved screen of the new models is both cinematic and stylish.
It looks amazing, but how does it sound?
LG’s ULTRA SURROUND sound system supplies an audio performance that lives up to the TV’s picture quality. ULTRA SURROUND creates a rich, detailed environment that gives a more heightened sense of immersion for the viewer. After all, there’s no point in something looking amazing if the sound does not match!
LG’S 4K ULTRA HD OLED TV: the kudos keeps on coming
At this year’s Consumer Electronics Show (CES), a global trade convention that showcases the best in the business, LG’s 4K ULTRA HD OLED TV was crowned as a “Best of Innovations” award winner, along with its easy-to-use webOS Smart TV platform**. The acclaimed interface has also recently been recognised by the prestigious European Imaging and Sound Association (EISA) for its exceptionally intuitive user experience.
*Ultra HD broadcasting not available in Australia. 4K Ultra HD content is available from other sources.
** Internet connection required. Internet usage charges and conditions apply. Contents and features will vary from time to time without notice. WebOS internet browser supports HTML5.
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For further information please contact HKAus@lg-one.com
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in audio-visual products, monitors, personal computers and wearable devices. The company is always pushing the boundaries of technology to create feature-rich devices with stylish designs that meet the needs of global consumers. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning OLED TVs, 4K ULTRA HD TVs and CINEMA 3D Smart TVs featuring the new webOS platform. For more information, please visit LG.com.au
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia
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