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  • Updated
  • 21/02/2014


Sydney, 20 February, 2013 - LG Electronics Australia (LG) today announced the official launch of its solar business website. Not only will the website carry a great deal of specific information about LG solar products, the LG believes the site will become one of the more comprehensive solar information sites used by Australian consumers and dealers alike.

Markus Lambert, National Sales Manager for Solar and Lighting at LG lauded the consumer-centric nature of the website. “LG is quickly becoming a key quality solar brand in the market and with the launch of the website LG will actively seek to support the industry and consumers in a crowded and sometimes confusing information stream about solar.“

“We endeavour to present straight solar facts and extensive product information to ensure that our customers have all they need to make an informed solar decision,” said Lambert.

“The exhaustive nature of the information we wanted to provide meant that this was not an overnight project, but rather a long term project specifically designed to gain appropriate industry feedback/research before we embarked on its implementation.” he added.

Among many of the features contained within the website is a list of sixty-odd dealers across Australia with their own mini websites and contact points embedded into the site. Early testing on the website has found that consumers are contacting the website featured solar dealers directly, and with averageviews per dealer in the 1st week exceeding 40 customers for most dealers, the website is already providing a boon to the industry by generating sales leads.

Mark Kibby, a leading industry professional at AEG Power Solutions, talked enthusiastically about the website.

“The many topics and more than 200 solar Q&A provided on the website offer a very comprehensive overview about all relevant solar topics such as how to consider the return on investment or what makes a quality solar system. This solar encyclopedia can give potential solar system buyers hours of meaningful research material to assist their buying decision. It sets a benchmark for our industry.” said Kibby.

Speaking about the website, Markus Lambert said he was most proud of the solar calculators that were designed especially for the site.

“My favorite solar calculator allows consumers to actually draw their (LG) panels onto their own roof via Google so they can really quickly see how many panels will fit, and what they can expect to generate. It is a really neat little tool,” said Lambert.

“Other calculators predict your future electricity bills, or estimate how much electricity different size solar systems can generate in different parts of Australia. It’s an innovative way to bring consumers closer to solar by simply giving them the opportunity to learn, understand and quickly assess their own potential,” added Lambert.

Commenting on the website, Nigel Morris, Director at Solar Business Services sees the site as a valuable tool for consumers.

“LG’s new web site provides a vast array of educational information for solar consumers and their solar roof calculator is a real time saver.” said Morris.

For more information visit or contact Markus Lambert, National Sales Manager for Solar and Lighting at LG Electronics Australia at


LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

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