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LG brings a statement piece to Australia with its latest Android smartphone - Optimus Black

  • Updated
  • 01/06/2011

The stylish, slim and light handset will be available through Telstra, Optus and Vodafone

SYDNEY (1st JUNE 2011) – LG Electronics Australia today announced that the sleek LG Optimus
will be available through Optus, Vodafone and associated retail partners from June 2011,
and available through Telstra retailer outlets from early July 2011 with an RRP of $599.

The LG Optimus Black is one of the world’s slimmest (9.2mm) and lightest Android smartphones
and has recorded more than two million pre-orders in 20 countries since its introduction at
Consumer Electronics Show (CES) in January this year.

Making a strong visual statement, the LG Optimus Black weighs only 109g and offers sleek lines
and smooth edges that improve handheld grip. The handset features a dramatically brighter 4-inch
NOVA LCD display (700 nit) and a number of design features such as hidden speaker and
microphone to deliver a stunning visual experience.

Given the LG Optimus Black appeals to consumers looking for a very stylish device with high-end
capabilities, LG Electronics Australia has partnered with Pedestrian.TV, an online portal providing
the latest news from pop culture, music, art and fashion. As part of the broader marketing
program this partnership will celebrate the launch of the device and position it with opinion
leaders and the highly style conscious segment of the market.

From Monday the 20th to Friday 24th June, Pedestrian.TV ( will be
running their office entirely via the LG Optimus Black in a pop-up office space in Westfield Sydney.
During the week they will use the phones capabilities and inspiring design to undertake their daily
activities – such as fashion shoots, music gigs, photography exhibitions and interviews with
Australian personalities.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus
Black to play a key role in the mobile market,” said Nathan Dunn, General Manager of LG Mobile
Communications. “The Optimus Black reflects our core strengths of advanced technology, in both
display and design, offering one of the world’s brightest screens and slimmest designs in an
attractive and smart package.”

Besides its incredibly slim body, the 4-inch NOVA display provides optimal brightness and
readability under any lighting conditions, including bright sunlight where other devices can be
difficult to view. Available for the first time in the mobile market, the NOVA display is designed to
be one of the brightest, clearest and most readable among mobile phone screens. The crystalclear
display also gives a more natural web browsing experience by displaying truer whites while
simultaneously conserving battery consumption.

The LG Optimus Black offers a set of smart features designed for easy and faster access to
important apps and content. The LG Optimus Black’s user interface (UI 2.0) lets users directly
access messages and missed calls from the locked screen with just one single finger swipe. The
Gesture UI offers more intuitive commands including shaking and tapping for taking calls, entering
camera mode, or enjoying music. The LG Optimus Black also introduces Wi-Fi Direct™1 for quick
high-quality data sharing between devices and includes a ground-breaking 2MP front-facing

All LG Optimus Black features are available on the Android 2.2 (Froyo) platform with Android 2.3
Gingerbread upgrade capability in the future (upgrade timing to be communicated at a later date).

The LG Optimus Black will be available through Optus and Vodafone retail outlets from early June
and from Telstra in early July.

1 An application is required to send data using Wi-Fi Direct™ on the phone and will be available for
download from Android Market in the first half of 2011.

LG’s latest addition to its smartphone line-up will be sold on a range of plans ranging from $29 Cap
plans through to $59 cap plans depending on the network provider and retail offer.
For further information, visit

# # #

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing more than 80,000 people working in over 115 operations around the
world. With 2009 global sales of 55.5 trillion Korean won (USD 43.4 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information
company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an
optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile
computing products, while continuing its leadership role in mobile communication with stylish designs and smart
technology. For more information, please visit

Media Contact:
Lena Sachs
LG-One Australia
02 8281 3875

Jesssica Smart
LG-One Australia
02 8281 3244