LG G3 PUSHES BOUNDARIES WITH STUNNING QUAD HD DISPLAY
Sydney, 18 June, 2014 — Following months of secrecy and speculation, LG Electronics Australia (LG) revealed the boundary-pushing capabilities of its much-anticipated G3 handset last month, led by a stunning, true-to-life 5.5-inch Quad HD display.
Notwithstanding the superbly crafted finish of the LG G3, three key factors make LG’s greatest smartphone offering to date an undeniable standout in the mobile phone market – incredible resolution, efficient battery performance, and unrivalled screen-to-body ratio.
5.5-inch Quad HD display
LG’s G3 Quad HD display boasts eye-popping definition that is four times higher than standard HD and more than 1.8 times higher than Full HD, with 538 pixels-per-inch (ppi). With the introduction of the Quad HD display, LG has addressed a misconception that is already well known in the printing industry - that the human eye can, in fact, discern differences in display quality above 300ppi.
In order to squeeze such a dazzling number of pixels into the limited space of a mobile screen, LG has called on its vast wealth of experience and expertise in manufacturing displays. The size of each individual pixel has been reduced by 44 percent compared to the average pixel size of a Full HD display. The Quad HD display also contains more than 11 million sub-pixels, which is nearly twice that of a Full HD IPS display and almost three times greater than a Full HD AMOLED display.
The result is that the LG G3 produces images that are sharp, crisp, and clear, with IPS technology weighing in to provide more realistic colour reproduction.
Optimised battery performance
Crucially, this cutting-edge performance comes at minimal cost to battery life. Full HD displays are estimated to consume 10-20 percent more power than HD smartphone displays. While it might be assumed that this is true for the LG G3, this is not the case.
LG has countered this assumption with software optimisations that get the most from the G3’s 3,000mAh removable battery. LG is calling these optimisations 3A, or Adaptive Optimisation, and they effectively provide 3 ways in which the G3’s battery consumption can be enhanced depending on how phone’s display is being used. The net result is that the G3 battery is around 20% more efficient.
Firstly, by using Adaptive Frame Rates, unnecessary energy consumption can be minimised. When you are looking at a still image, for instance, the display uses less energy than a standard Quad HD display. Secondly, Adaptive Clocking reduces battery consumption through CPU clock optimisation, and finally, Adaptive Timing Control optimises display energy consumption.
Big-screen without the bulk
LG is also demonstrating that the growing trend towards larger screens on mobile devices doesn’t have to mean carrying around a bulkier handset. The current width for a big-screen smartphone, for example with a 5.7-inch screen, is around 80mm, which is noticeably wider than the average width of a phone with a display closer to 5 inches.
The G3 defies this with an incredibly narrow bezel that succeeds in squeezing a big screen into a width that is closer to a 5-inch smartphone. This means that the 5.5-inch Quad HD display takes up more than 76% of real estate at the front of the phone, which is comfortably the highest screen ratio on the market. This provides the benefits of a big screen within a form factor that is fantastic for one-handed use.
Lambro Skropidis, General Manager Marketing, LG Electronics Australia explains “The G3’s breathtaking Quad HD display pushes the boundaries of traditional smartphone display technology and underlines LG’s credentials as leading innovators in the mobile sector. Supported by an optimised battery that makes it ideal for everday use and incredibly comfortable in the hand, the G3 offers not only the best resolution available, but real user benefits.”
The LG G3 will be available in Australia from the beginning of August. Australian customers will be able to purchase the LG G3 via all local operators (Telstra, Optus and Vodafone.) Details of retailers and pricing will follow in the near future.
> Chipset: Qualcomm Snapdragon™ 801 (up to 2.5GHz Quad-Core)
> Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)
> Memory: 16GB eMMC ROM / 2GB DDR3 RAM / microSD slot (128GB max)
> Camera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP
> Battery: 3,000mAh (removable)Operating System: Android 4.4.2 KitKat
> Size: 146.3 x 74.6 x 8.9mm
> Weight: 149g
> Network: 2G, 3G, 4G
> Connectivity: Wi-Fi 802.11 a/b/g/n/ac, NFC, SlimPort, A-GPS/Glonass, USB 2.0
> Colour: Metallic Black (Silk White, Gold; to be confirmed closer to start of sales in Australia)
> Other: Smart Keyboard, Smart Notice, Knock CodeTM , Guest Mode, etc.
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About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit LG.com.au
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia