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  • Updated
  • 11/04/2014

Sydney, 10 April, 2014 – The much-anticipated third generation of LG Electronics ‘L Series’ smartphones is set to arrive in the Australian market next month.

LG today announced that two of the models in the updated range - the L40 and the L70, both of which debuted at Mobile World Congress earlier this year, will shortly be available in the Australian market.

The original L Series and L SeriesII products were a tremendous success for LG. They helped establish the company as one of the top tier of global smartphone manufacturers by catapulting the brand to the number 3 spot globally during Q3, 2013. In Australia, a full portfolio of original models was also made available.

The L SeriesIII range is expected to continue the sales momentum, with their sleek design and the inclusion of new software features inspired by LG’s premium ‘G Series’ devices. Added to this years models are features such as :



Which lets the user set an unlock pattern on the phones screen so that with a simple sequence of taps on the display the phone is opened – enabling both added security and convenience.



Plug and Pop

Plug and Pop intuitively suggests the software applications to use when an accessory is plugged into the handset. For example, if a headset is plugged in, the suggested apps pop up on the screen making app startup a simple ‘one touch’ selection. 

Multipoint Autofocus and Fast Snapshot

Now you can capture that photo in even greater clarity with the 9 point autofocus. And with ‘Fast Snapshot’ you can hold the ‘down’ volume key for a longer period of time when the phone is in sleep mode to wake the phone and automatically activate the camera function.

LG’s dedication to minimalist yet stylish design is visible in the new L SeriesIII device range, which combines delightfully contoured frames, updated and sophisticated material finishes, and accented metallic looks that surround the edges of the devices for further visual appeal. To cap it off LG has included the high end feature seen on the LG G2 of Quick Window – the smart cover functionality that further enhances the usability of these stunning handsets.

Quick Window cases not only offer protection from drops, but they also provide a see-through window that allows users to get a glimpse of who is calling and check the time without opening the case cover.*

It is not just the sophisticated design of the models that makes the L SeriesIII stand out in the entry level to mid-tier market segments, but also the impressive software updates.

In a move to delight customers, all L SeriesIII models will come with Android 4.4 KitKat, to provide users with the most up-to-date and optimised Android experience, delivering compatibility with the latest Android apps, up to date performance and  the inclusion of the latest Android features.

Lambro Skropidis, General Manager Marketing at LG Electronics Australia, said: “Consumers needs and desires have been at the core of the design process for the L SeriesIII, LG’s latest  offering . From the inclusion of the Android 4.4 KitKat to the standout design and the suite of LG software features, we are confident we have created great products that our consumers will love.”

The L70 will launch at the beginning of May with the L40 arriving early June . Further model releases in the L Series III range are targeted for the beginning of the third quarter of 2014.

Pricing, channels, and on sale dates for L70 and L40 will be announced in the coming weeks.


*Quick Window cases will be available as separate accessories

*Features and specifications : 

L40 Key Specifications:

-   Processor: 1.2 GHz Dual-Core

-   Display: 3.5-inch

-   Memory: 4GB / 512MB RAM

-   Camera: 3.0MP  

-   Battery: 1,540mAh (removeable)

-   Operating System: Android 4.4 KitKat

-   Size: 109 x 59 x 11 mm

-   Network: 3G (HSDPA+14.4Mbps)

L70 Key Specifications:

-   Processor: 1.2 GHz Dual-Core

-   Display: 4.5-inch IPS

-   Memory: 4GB / 1GB RAM

-   Camera: 5.0MP / VGA

-   Battery: 2,100mAh (removable)

-   Operating System: Android 4.4 KitKat

-   Size: 127 x 66 x 9.5mm

-   Network: 3G (HSPA+21Mbps)

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About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its innovative technologies and designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technologies, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices.

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

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