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Sydney, 4 September, 2013 – LG Electronics Australia (LG) today confirmed that its 55–inch CURVED OLED TV (55EA9800), and its 55-inch (55LA9700) and 65-inch (65LA9700) 4K ULTRA HDTVs will be available for sale in stores this month\. LG’s CURVED OLED TV (55EA9800) will be available for RRP $11999, while LG’s 55-inch (55LA9700) and 65-inch (65LA9700) 4K ULTRA HDTVs will be available for RRP $4999, and RRP $7499, respectively.

“LG believes in giving Australian consumers what they want, and our new offerings do exactly that. Whether it be through OLED’s deeper blacks, natural colours, or faster response times, or the 4K ULTRA HDTVs enhanced image clarity, our new offerings deliver on that commitment,” said Lambro Skropidis, Marketing General Manager for LG Australia.

“With the introduction of LG’s OLED technology and our expansion of the 4K ULTRA HDTV range, we are further solidifying our position as a leader in display technology for home entertainment,” he added.


The Curved Viewing Experience
With its subtle inward curve, the ergonomically designed LG CURVED OLED TV delivers an immersive, IMAX-like viewing experience, albeit on a smaller size scale. Producing clearer, more natural images, the CURVED OLED TV offers an exceptionally comfortable and enjoyable home entertainment experience, and boasts LG’s comfortable CINEMA 3D technology, with images that appear so real they almost burst forth from the screen.

Advanced Audio Sound System
A transparent Crystal Clear Stand accentuates the LG CURVED OLED TV’s slim screen and also creates the illusion of images floating on air. LG has embedded super slim See Through speakers in the Crystal Clear Stand that deliver crisp, detailed audio with excellent performance in the mid and high frequency ranges. In total, there are 5 speakers that provide an audio output power of 40W.

Remarkable Picture Quality
What makes OLED so innovative is that each sub-pixel is self-lighting. What makes LG’s OLED TV technology unique is the addition of a ‘white’ sub-pixel. This creates a patented 4 colour pixel consisting of White, Red, Green and Blue sub-pixels (WRGB) that provides vibrant colour, and brilliant whites with infinite contrast.

Stunning Design via the Latest Technologies
Thanks to WRGB OLED picture technology, LG’s CURVED OLED TV boasts a screen depth of only 4.3 millimetres (at the thinnest section) and a weight of just 17 kilograms. The TV also incorporates a Carbon Fibre Reinforced Plastic (CFRP) back cover, adding strength to the curved screen and helping the TV to achieve its minimalist design. The slim bezels of LG’s CINEMA SCREEN design serve to heighten the viewer’s sense of immersion, while also contributing to the TV’s striking aesthetics. The Smart Touch Control, located at the bottom of the screen, provides a stylish interface that replaces the typical arrangement of channel and volume buttons with a digital onscreen dial.

Indicative of its sleek and stylish design, LG’s CURVED OLED TV took home the ‘Red Dot: Best of The Best’ honour at the prestigious Red Dot Design Awards earlier this year. Respected international product testing and certification bodies, TÜV Rheinland, Intertek and VDE also recognised the superb picture quality of LG’s CURVED OLED TV.

The Colour Refiner
The Colour Refiner enhances precision, overseeing colour consistency to ensure accuracy at even the widest viewing angles. This colour consistency is a hallmark of LG’s OLED technology, where colours remain vibrant and have 120% greater range than existing LG LED/LCD technology.

Infinite Contrast
The 55-inch OLED TV also offers an infinite contrast ratio, which maintains contrast levels even at wide viewing angles. To complement the infinite contrast ratio and enable the richest colour and deepest black expression, a High Dynamic Range (HDR) algorithm has been incorporated. This technology ensures contrast ratio consistency for rich colours.

Enhanced Motion Clarity
The response time of the LG OLED TV is 100 times faster than LED/LCD TV. This allows consumers to enjoy fast moving scenes with minimal blur.

Smart TV Capabilities
The CURVED OLED TV includes LG’s user-friendly Smart TV platform and a host of connectivity options, including: Intel® WiDi, Wi-Fi Direct, Miracast and MHL. This enables users to enjoy the convenience of device pairing and screen sharing with compatible devices. The company’s Smart TV ecosystem provides access to numerous Apps and content services, and can be easily navigated using the Magic Remote.

# # #

LG’s 55-INCH (55LA9700) and 65-INCH 4K ULTRA HD TV (65LA9700)

Following the introduction of LG’s groundbreaking 84-inch 4K ULTRA HDTV last year, the company has also confirmed that two new additions will join the 4K ULTRA HDTV range. Giving consumers new options in screen size and more accessible price points, the new 55-inch and 65-inch 4K ULTRA HDTVs offer super sharp images*.

“In addition to producing mesmerising 4K ULTRA HD images, the 55-inch and the 65-inch models feature powerful audio with sleek and stylish design elements built to appeal to the most discerning of consumers. LG’s new 4K ULTRA HDTVs offer an incredible sense of immersion combined with stunningly sharp picture quality,” commented Skropidis.

LG has equipped its new 4K ULTRA HDTVs with LG’s NANO FULL LED backlighting. With more than 100 (55LA9700) and 144 (65LA9700) separate dimming zones, illumination control is greatly enhanced, thus providing outstanding contrast and consistent brightness across the entire screen and enhancing the viewing experience. The LA9700 models feature LG’s renowned IPS display panels, which offer extraordinary colour expression and are viewable from a wide, 178 degree viewing angle.

Motorised Sliding Sound Bar and Breathtaking Design
LG has complemented its superior 4K ULTRA HD picture technology with captivating audio. Both new models feature a cleverly concealed 4 speaker motorised Sound Bar that boasts four forward-facing speakers delivering room-filling audio with excellent expression across the mid and high frequency ranges. Located behind the screen, a powerful woofer ensures strong bass performance, providing a total audio output of 50W. The impressively designed Sliding Sound Bar lowers when the TV is turned on and rises when powered off or when outputting to audio via Optical output.

LG’s 4K ULTRA HDTVs are the embodiment of stylish yet functional modern design. The new models offer subtle aesthetics with LG’s Slim and Narrow Bezel design, serving to heighten the viewer’s sense of immersion. An unobtrusive chrome finish stand completes the minimalist appearance of LG’s next generation HDTVs.

HEVC (High Efficiency Video Coding)
Many in the industry believe that the major method of 4K ULTRA HD distribution in the future will be through internet download of HEVC files. The ITU (International Telecommunications Union) approved codec, which the industry is backing as the next standard in content compression, will have faster downloads, smaller file sizes without the loss of picture quality, and will be activated in the very near future via software update. LG has incorporated HEVC playback via the USB port into the new 4K ULTRA HDTV range, and this may eliminate consumer need to purchase a separate UHD media device in the future.


Unparalleled Picture Quality
LG’s 55-inch and 65-inch 4K ULTRA HDTVs deliver an incredible 8.3 million pixels. What powers this superior screen resolution is LG’s Tru-ULTRA HD Engine. LG’s Tru-ULTRA engine upscales video into 4K ULTRA HD resolution.

LG’s 4K ULTRA HDTVs can be viewed from almost any position in the room, as there is less
colour variation and loss of contrast at wider viewing angles. LG’s passive 3D technology also provides a comfortable 3D viewing experience that lets users wear comfortable, lightweight and battery-free glasses for an enjoyable home theatre experience.

Smart TV
LG’s Smart TV platform offers an incredible user-friendly design and access to a growing collection of Apps and content services from local and international content providers. Its SmartShare feature allows consumers to seamlessly share content between devices such as a compatible Smartphone or Tablet to a TV.

LG’s Magic Remote allows users to speak directly into the remote for internet searches. The Magic Remote works with simple gestures – point, draw, speak and control. It has never been easier to navigate menus, search for content or play entertaining game Apps.

The 55-inch and 65-inch 4K ULTRA HDTVs also boast a range of wireless connectivity options such as Intel® WiDi, and Miracast for convenient screen mirroring with compatible Smartphones or Tablet PCs. The TVs also boasts a built-in FULL HD video call camera for communicating with friends online.

# # #

LG’s CURVED OLED TV (55EA9800) will go on sale in mid-September and will be available at select retail outlets for RRP $11999.

LG’s 55-inch (55LA9700) and 65-inch (65LA9700) 4K ULTRA HDTVs* will also go on sale mid-September at retail outlets for RRP $4999, and RRP $7499, respectively.

*TV programming not available in 4K Ultra HD in Australia. LG 4K Ultra HDTVs require 4K Ultra HD content and additional 4K Ultra HD enabled devices (sold separately) for full resolution effect.


LG PR Contacts

Anthea Flint
LG-One Australia
02 8437 5357
0401 968 372

Emma Koubayss
LG-One Australia
02 8437 5325
0459 998 986

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