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  • Updated
  • 25/08/2014


Sydney, 25 August 2014LG Australia has launched a cracking new TV, recognising the fast growing demand for the Ultra High Definition format. The company’s latest 4K ULTRA HD TV (model UB950T) strikes the perfect combination of high-end tech specs – like the amazing screen resolution and sound designed by harman/kardon® – with streamlined aesthetics and some serious bang-for-your-buck. Available now, the UB950T comes in a 55-inch version at RRP $3,199 and a 65-inch version at RRP $4,499.

The UB950T falls between LG’s premium UB980T ULTRA HD TV1 and the more affordable UB850T model, combining a great mix of features for consumers searching in the $3000-$4500 price range.



Representing a quantum leap in TV display technology, LG 4K ULTRA HD TV delivers content at four times the definition of Full HD TV and houses a whopping 8.3 million pixels1. Coupled with LG’s award winning IPS display technology, the UB950T expresses sublimely vibrant colour. What’s that, you say? You don’t have 4K content? Never fear, The LG ULTRA HD Upscaling Engine renders standard definition and HD content closer to ULTRA HD clarity2.



Designed with harman/kardon®, the inbuilt three-way, 35-watt sound system (4 speakers plus a rear bass woofer) boasts a refined hi-fi quality that might make other flatscreen TVs feel a bit insecure. The integrated TV audio system delivers crisp sound, amazing fidelity, and places viewers squarely at the centre of an immersive TV audio experience. Discreetly built into the TV’s smooth metallic look bezel, the harman/kardon® designed sound system is both exquisitely beautiful whilst being highly functional.



LG’s new Smart TV platform, webOS, makes TV simple again. The easy-to-use and cheerful interface embraces the spirit of ‘having it all’. Content can be quickly and easily found on the left-right scrollable Launcher bar. This feature can be accessed while watching broadcast TV, streaming video or while any other content is playing. That means most entertainment on your TV is only two clicks away! Still too much distance between you and your favourite show? Just speak into the Magic Remote and webOS will help you quickly navigate to your desired destination thanks to its advanced voice command3 capability.



“Our consumers are the focus of our ‘Life’s Good’ mission.” said Lambro Skropidis, General Manager Marketing at LG Australia. “Based on feedback from our consumers about the harman/kardon® sound and picture quality of the UB980T – our flagship 4K ULTRA HD TV, we developed the UB950T to be a mid-priced 4K ULTRA HD TV that marries price with stunning features – amazing 4K Ultra HD resolution, vibrant colours, highly refined sound quality and a stylish appeal that’s friendly to interior design.”


4K ULTRA HD TV’s are starting to take off and LG is at the vanguard of that movement. We were a leading brand that launched 4K ULTRA HD TV’s in Australia and we’ll continue to launch a diverse range of these advanced TVs at different price points to suit a wider range of new TV buyer budgets. We believe there’s a 4K ULTRA HD TV in our range suitable for every house in Australia.”



  • >LG’s TruMotion Technology renders sports, video games and high speed action with significantly reduced motion blur – ideal for footy season.
  • >Metallic look, slim-bezel build suitable for the modern Australian living room.
    • Universal Remote – control and access your Blu-Ray player, home theatre system, sound bar and even your cable television with a single remote.
    • Pointing – Just point and click - a smart remote for your Smart TV.
    • Wheel – Scroll up and down, zoom in and out with a wheel - just like using a computer mouse.
    • Voice3 – Speak to your remote to find search content and control popular functions.
  • >TIME MACHINE/Twin Tuner enables users to record programs to the TV’s built-in memory or to a connected USB hard drive for longer recordings.
    • Scheduled recording – Users can avoid missing their favourite shows when away or watching another program.
    • Live Playback4 – Play, Pause & Rewind live TV.


1 Ultra HD broadcasting is not available in Australia. 4K Ultra HD content is available from other sources.

2Image quality of upscaled content will vary based on the source resolution.

3 Voice recognition feature is not available in all languages and dialects. Actual performance may vary depending on the language spoken and surrounding environment including ambient noise.

4External USB hard drive (min. 40GB) required and sold separately.


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About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in audio-visual products, monitors, personal computers and wearable devices. The company is always pushing the boundaries of technology to create feature-rich devices with stylish designs that meet the needs of global consumers. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning OLED TVs, 4K ULTRA HD TVs and CINEMA 3D Smart TVs featuring the new webOS platform. For more information, please visit

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit or