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  • Updated
  • 04/04/2012

Sydney- Wednesday 4 April, 2012: A statement in style - the PRADA phone by LG 3.0- has hit the Smartphone runway, launching today online or phone order at Vodafone. Following the online launch this week, the PRADA Phone by LG 3.0 handset will be available in-store at Vodafone nationally from Wednesday April 11, 2012.

Styled with PRADA’s clean and sharp design philosophy, featuring PRADA’s signature Saffiano pattern; the designer credentialed smartphone is where style meets substance, boasting a powerful 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band WI-FI for high-speed surfing on the go. With every detail designed for chic simplicity, this handset features a full touchscreen and is finished in classic black.

The high-fashion smartphone is available for $0 upfront on Vodafone’s $59 plan over 24- months (total min cost $1416), including $550 of value for  standard national and international calls, text and more, 1GB of monthly data plus unlimited standard voice calls to friends, family and colleagues on Vodafone and 3 - all of this when in Australia. 

To celebrate the launch of the PRADA phone by LG 3.0, Vodafone is offering the first 200 customers who purchase the designer handset via the Vodafone website between the 4th and 11th of April a special accessory bonus pack. Included in the pack are two limited edition PRADA accessories.  A PRADA branded desk cradle and a Bluetooth head-set, valued at $298*. See

What’s more, customers can buy the PRADA phone by LG 3.0 with confidence with the new Vodafone Network Guarantee. Customers can grab the PRADA phone by LG 3.0 on one of Vodafone’s great value plans and if they’re not happy within 30 days, they can just bring the phone back and only pay for what they’ve used until the cancellation goes through*. Find out how at

For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at

For more information on pricing and availability at Vodafone, visit
For phone orders, please call Vodafone on 1300 365 9191.
For online orders, please visit

Notes to Editor:
To view this press release online please visit:

Key Specifications:
Operating System: Android™ 2.3 Gingerbread
Memory: User 8GB maximum
Display Size: 4.3 inches
Resolution: WVGA (800 x 480)
Display Brightness: 800 nit
Camera: 8MP
Processor: 1.0GHz Dual-Core / Dual Channel
Battery: 1540mAh

Media Contacts:

Lena Sachs

02 8281 3875

Caroline Bligh

02 8281 3816

Michelle O’Brien,
0414 012 401,

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1TM. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit or join LG Australia’s Facebook page, found at:

Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7 million customers in Australia. &