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Telstra first in the world with the new ‘LG Optimus Spirit’ smartphone

  • Updated
  • 02/11/2011

Sydney, November 2, 2011 – LG Electronics (LG) and Telstra have launched the new LG Optimus Spirit, a compact AndroidTM powered smartphone which debuts globally on Australia’s largest and fastest national mobile network from this week.

The LG Optimus Spirit (LG-P690F) runs AndroidTM 2.3 (Gingerbread) mobile operating system and offers enhanced multimedia, improved power management and better gaming support. It arrives on Telstra Pre-Paid just in time for Christmas when Pre-Paid mobiles top consumer wish lists.

The LG Optimus Spirit comes with Telstra’s Blue Tick which means it maximises handheld coverage in regional and rural coverage areas making it perfect for people who live, work or travel beyond the city fringe.

“Today’s customers want genuine leading edge technology in phones that deliver on value and visual design appeal,” said Thomas Lewis General Manager, Mobile Communications LG Electronics Australia. “And that’s precisely what we’ve done with the LG Optimus Spirit, a new device with the latest OS which enhances LG’s reputation as a mobile company with an Android smartphone suitable for everyone.”

Andrew Volard, Director, Telstra Mobile Devices said smartphones would be a hot-ticket item this Christmas and the LG Optimus Spirit was expected to be popular among Pre-Paid customers looking to make the switch to these web-friendly phones.

“The LG Optimus Spirit is both affordable and compact and it’s tailored especially for our younger customers with strong social networking features, access to fun apps via Android MarketTM and lots of entertainment options including Mobile FOXTEL from Telstra. It will be available for just $149 Pre-Paid and customers will be able to team it with our new Telstra Pre-Paid Cap EncoreTM offer that, on a $30 recharge or higher, includes free talk and text all night (6pm-6am) every night to standard Australian numbers for 30 days until January 23,” Mr Volard said.

Featuring LG Social+™, the LG Optimus Spirit combines the most popular social networking sites into one convenient widget on the handsets nominated homescreen. With a single click, users can multitask between updating their status on Facebook® and Twitter while reading their friends’ social media feeds on the one convenient screen.

The integrated social widget also provides one-click photo sharing with multiple social media accounts directly from the single convenient home screen.

In addition, the LG Optimus Spirit’s 3.2 HVGA (320 x 480) display delivers clear, sharp viewing of multimedia content while the LG SmartShare™ function allows sharing of content with other DLNA-enabled devices.

It boasts a large 1500mAh battery and an 800 MHz processor. With up to 32GB expandable memory via a MicroSD card,  Bluetooth 3.0, Wi-Fi Hotspot,  MP3 Player & FM radio and speakerphone the LG Optimus Spirit delivers a fantastic feature set at a great  price point. The LG Optimus Spirit will initially be available in black or silver colour variants.

Pricing and availability
LG Optimus Spirit is available from 1 November from Telstra Stores. Telstra Pre-Paid customers will be able to purchase it for $149 Pre-Paid and team it with a range of great-value Pre-Paid offers including the new Telstra Pre-Paid Cap EncoreTM that provides loads of talk, text and data value plus, until 23 Jan 2012, on a $30 recharge has free talk and text all night (6pm-6am), every night to standard Australian numbers for 30 days to really get the most out of summer.

Things you need to know: Handset is locked to Telstra’s network.

LG PR Contact : Lena Sachs, LG-One Australia,,  02 8281 3875

Telstra, Peter Symons, 03 8649 4753

Please refer to the attached PDF for specs.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean won (USD 43.4 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit