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Public Space
Transparent OLED Auto Showroom at ISE 2019
Integrated Systems Europe is the world’s largest exhibition for AV and system integration. The 2019 edition ran from 5 to 8 February at the RAI Amsterdam, and was the largest to date in terms of both exhibition space and attendee registrations. During an intensive ideation session for designing auto showroom, all LG employees involved wanted to make car buying journey more joyful and reinvent auto configurator experience with Transparent OLED technology.
CHALLENGE
Create an Innovative Automotive Showcase
During an intensive ideation session for designing auto showroom, all LG employees involved wanted to make car buying journey more joyful and reinvent auto configurator experience with Transparent OLED technology.
SOLUTION
New Way of Marketing with Enhanced Experience
The video wall features the Audi e-tron and user interactions are made via touch on the 55-inch Transparent OLED Signage. The configurator is controlled via a server which enables features such as car configuration (alloys, paints, trim, interior etc.), environmental switch and camera position to be triggered with the controller UI.
RESULT
Bring The Vehicle of Dream to Life on Screen
LG Transparent OLED Signage delivers the visual aesthetics and reliable technology to engage customers. Dealers can offer customers detailed information in a visually stunning format, while also giving customers the power to change and add new features with the configurator, so they can bring the vehicle of their dreams to life on screen.
