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50UN731C component-copyModelName

50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, play video, 50UN731C, thumbnail 1

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C front view with infill, 50UN731C, thumbnail 1

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C front view, 50UN731C, thumbnail 2

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C right view, 50UN731C, thumbnail 3

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C Sideview, 50UN731C, thumbnail 4

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C Back view, 50UN731C, thumbnail 5

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C cut view, 50UN731C, thumbnail 6

LG 50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ, LG 50UN731C top view, 50UN731C, thumbnail 7

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50UN731C component-copyModelName

50'' LG UHD 4K TV UN73 Series, 4K Active HDR WebOS Smart AI ThinQ

Key Features

Quad Core Processor 4K
AI ThinQ
True Cinema Experience
Ultra Surround
Low Input Lag
webOS

The 4K TV For All Your Entertainment Needs

LG UHD TV was made to entertain by taking everything you watch to a new level. Whether it's cinema, sports, or games, it delivers real 4K images with vivid colour and fine detail. Enjoy more realistic images in four times the resolution of Full HD.

*The actual product may differ from image shown.

Noise reduction, dynamic color, and upscaling icons and a TV screen showing a scenic shot of mountains, forest, and a lake.

Quad Core Processor 4K

Enhance What You Watch

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality.

A men and women sitting on a sofa in the living room with the Home Dashboard on the TV screen.

AI ThinQ

Your Central Hub of Convenience

Intelligent LG AI ThinQ makes life all the more convenient. *Natural voice recognition allows you to command and control your Home IoT ecosystem.

*Natural voice recognition is available in English, Korean, German, French, Italian, Spanish, Portuguese, Russian, Polish, Turkish, Japanese, Arabic, Vietnamese, Thai, Swedish, Indonesian, Danish, Dutch, Taiwanese, and Norwegian.
*Supported service availability may vary by country.
*The feature name on the settings may vary among TV OS versions.

A TV screen showing a scene from a fantasy movie with a woman standing in the fields facing the mountains.

True Cinema Experience

Bring Theatre Home

FILMMAKER MODE™

Watch Content As The Creator Intended

The processor automatically turns off motion smoothing for the full motion picture effect. Watch films and other content with the creative intent and cinematic experience preserved.

*FILMMAKER MODE™ logo is a trademark of UHD Aliance, Inc.
*The actual product may differ from image shown.

A couple in a car driving down a road. Half is shown on a conventional screen shown with poor picture quality. The other half shown with crisp, vivid LG UHD TV picture quality.

HDR 10 Pro & HLG Pro

Enjoy Content in Lifelike High Definition

LG UHD TVs provide optimal HDR picture quality with the support of major HDR formats including HDR 10 Pro and HLG Pro.

*Screen Images are simulated.

Family of seven gathered in the living room, watching a movie. TV screen shows a band performing.

Ultra Surround

Dive Into The Art Of Sound

Multiple virtual audio channels create a more immersive sound experience. Enjoy subtle dialogue and sophisticated sound as if you were in the scene itself.

*Screen Images are simulated.

Three app logos shown from left to right: Apple TV, Netflix and LG Channels.

Unlimited Entertainment

Endless Content, Endless Enjoyment

Access the Apple TV app, Netflix, and LG Channels. Choose from the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.
*Supported service availability may vary by country.

TV showing a scene from a shooting game where the player is overpowered by aliens with guns.

Realistic Gaming Experience

Win The Game with LG UHD TV

TV screen showing a game scene with the man standing in the middle of a forest. Half is shown on a conventional screen with poor picture quality. Other half is shown on LG UHD TV screen with crisp, vivid picture quality.

HGiG profile for HDR Gaming

Immerse Yourself in the Game

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide a realistic HDR gaming experience.

*Screen Images are simulated.

Close up view of player holding a racing wheel playing a racing game on a TV screen.

Low Input Lag

Take Control of Your Gaming

LG UHD TV’s let users take control of their games with minimal delay.

TV screen showing a stadium with a view of the running track up close. Stadium is filled with spectators.

Thrilling Sports Experience

Feel the Stadium Atmosphere

People watching sports game on TV in the living room with Bluetooth rear speakers.

Bluetooth Surround Ready

Big Sound for the Big Game

Create a surround sound effect by connecting any two Bluetooth speakers to your LG UHD TV. Be more immersed in the game and feel the live atmosphere.

*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RM2, RN9/7/5, ON9/7/5.
*The actual product may differ from image shown.

*Supported service may differ by country.

TV standing on a white stand against a white wall. TV screen shows home screen with webOS.

Live Smarter with the New WebOS

Enjoy more content through streaming services including Netflix, YouTube, Disney+ and more*. The newly added voice control feature allows you to control your home appliances with your voice.

*Content available on the Launcher Bar may vary by region.