
Slim Bezel Video Wall
LG has finally introduced the world’s first* slim bezel under 1 mm, the 0.44 mm even bezel. Instead of contrasting the reduced bezel size with previous bezels, LG’s 55SVH7E highlights the similarity of its display with the bezel-less ‘original’ picture.
*As of November 2018.

Groundbreaking 0.44mm Even Bezel
The unprecedented razor-thin bezel – 0.44 mm EVEN BEZEL and 0.88 mm BEZEL TO BEZEL – which has been verified by Nemko*, makes content look like the actual original image by depicting a subject perfectly true to form,without any distortions.

Vivid and Dynamic Picture Quality
Higher Viewing Angle
Large screens are usually positioned higher than human-eye level, making uniform picture quality essential for video walls. The viewing angle of the 55SVH7E is superior to that of conventional video walls, allowing it to display vivid colours throughout the screen with no distortion.
*Results based on in-house testing. Actual test results may differ depending on enviroment and measuring equipment.

Vivid and Dynamic Picture Quality
Wider Viewing Angle
It is well known that LG IPS panel technology enables better control of liquid crystals, which in turn allows the screen to be viewed from virtually any angle. Because of this, the 55SVH7E captures the attention of and captivates more viewers with lifelike colours, regardless of their viewing position.

Vivid and Dynamic Picture Quality
Uniform Colour Expression
Poor uniformity around bezel boundaries can give the corners a darker appearance, which doesn’t look good on a large screen. However, the 55SVH7E has enhanced uniformity, even within the four corners of the display, to deliver vivid and consistent colour throughout the screen.
*Uniformity among 13 points of the screen. Results based on in-house testing. Actual test results may differ depending on enviroment and measuring equipment.

Vivid and Dynamic Picture Quality
Image Gap Reduction
The 55SVH7E includes an image improvement algorithm that can reduce image gaps among tiled displays when playing back videos. Objects located on the bezel boundaries are adjusted for a seamless viewing experience.
*The "Conventional" refers to displays which do not include an image improvement algorithm.

Powerful Smart Signage Platform
High Performance and Great Scalability
Thanks to its built-in SoC and webOS smart signage platform, the 55SVH7E can execute several tasks at once while providing smooth content playback without the need for a media player. As webOS supports HTML5 as a web-based platform and offers SDK(Soft Development Kit), it is even easier for SIs to build and optimize.

Powerful Smart Signage Platform
Flexible Content Creation
Several different videos* can be played simultaneously via web apps, and various animation effects, such as scaling or rotating, are added to content using CSS(Cascading Style Sheets)transition effects. Real-time streaming** is also available, providing the flexibility to organize and diversify content free from capacity limits.
*The current 2 video tags may expand to 4 video tags in the 3Q of 2019.
**Supported protocols: RTSP, RTP, HLS, UDP Multicast.

User-Friendly Smart Signage UX
Intuitive Menu Structure
The menu structure has been optimized for commercial use. It simplifies approach flows and groups similar functions together, adopting a more intuitive GUI for ease of use. This way, users can avoid having to do trialand-error when exploring desired functions and managing displays.

User-Friendly Smart Signage UX
Dedicated GUI for Portrait Orientation
The conventional GUI(Graphic User Interface) was designed based on landscape-oriented consumer TV usage, so OSD(On Screen Display) wasn’t well-suited for screens in portrait mode. The OSD of the 55SVH7E, however, consists of a long range menu with bigger font sizes and a 9:16 ratio.

User Convenience
Easy Colour Adjustment
Depending on the content, the colour temperature of the display can be easily adjusted in increments of 100K using a remote control.

User Convenience
Simple White Balance Adjustment
In conventional video walls, white balance was adjustable only in “full-white” mode, but the 55SVH7E allows you to modify each value of grey scale to achieve more detailed and precise white balance adjustment.

User Convenience
LAN Daisy Chain Management
A LAN daisy chain allows you to execute commands to control and monitor video walls and even update their firmwares at once.

User Convenience
Real-Time Care Service
The maintenance gets easier and faster with an optional service Signage 365 Care*, a cloud service solution provided by LG service. It remotely manages status of displays in client workplaces for fault diagnosis and remote-control services, ensuring the stable operation of a client’s business.
*The availability of "Signage 365 Care" service can differ by region, so please contact the LG sales representative in your region for further details.
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To access more technical documentation and downloads, please visit the LG B2B Partner Portal.