LG, GLOBAL LEADER IN 21:9 ASPECT MONITORS, TO UNVEIL LATEST INNOVATIVE LINEUP AT IFA
TORONTO, Aug. 30, 2016 — LG Electronics (LG), the industry leader in wide 21:9 aspect monitors for three consecutive years, is prepared to unveil two new 21:9 UltraWideTM monitors at IFA 2016 in Berlin. The 38-inch UltraWideTM curved monitor (model 38UC99) and 144Hz IPS 21:9 Curved UltraWideTM gaming monitor (34UC79G) represent significant advances in display innovation. Both monitors boast classic features that LG’s 21:9 UltraWideTM monitors have become famous for, such as wide field of view, vivid colour rendering as well as ease of usability.
Offering unrivaled screen real-estate, model 38UC99 is ideal for tasks that require attention to details. In addition to its roomy design, this monitor’s advanced IPS UltraWide QHD+ (3840 x 1600) resolution and wide colour gamut covering 99 per cent of the sRGB colour space make the 38UC99 a natural choice for anyone who takes visual performance seriously. The monitor boasts crystal clear immersive picture quality alongside a number of convenience enhancing features, creating an unparalleled user experience. These factors make the 38UC99 the perfect workstation monitor for visual content creators, data crunchers and other multitasking professionals.
As the first UltraWide™ monitor to feature a USB Type-C portTM, the 38UC99 offers a peek at the future of connectivity. The advanced port allows users to transmit content and data as well as charge another device such as a smartphone or laptop at the same time, all with a single cord helping eliminate clutter. The monitor also includes USB 3.0 Quick Charge and capabilities to customize display options with just a few clicks of the mouse and store customized colour settings with the easy-to-use Onscreen Control software and My Display Preset.
The 38UC99 is just as suitable for entertainment as it is for workplace efficiency. With two 10W built-in Bluetooth compatible speakers, the 38UC99 offers Rich Bass audio output in the 85Hz bass range. This impressive audio system improves the entire user experience with its deep, rich sound. The one millisecond Motion Blur Reduction feature streamlines gameplay by minimizing afterimages that often occur in fast-paced games. What’s more, the inclusion of AMD FreeSyncTM offers smooth gameplay without any stuttering or screen tearing.
As the world’s first 144Hz IPS 21:9 Curved UltraWide TM gaming monitor, the 34UC79G combines a blindingly fast refresh rate with advanced Motion Blur Reduction. The monitor boasts seamless image transitions without annoying afterimages and the IPS display delivers accurate colour expression from any angle without distortion. With features such as Black Stabilizer and Dynamic Action Sync, the 34UC79G is specifically designed to meet the needs of today’s gamers. Black Stabilizer provides extra clear contrast, allowing viewers to detect darker objects hidden in hard to see areas. Dynamic Action Sync reduces input lag so that users can enjoy fast-paced gameplay without any delays.
The monitor also offers a crosshair option which adds a fixed target to the center of the screen to increase accuracy during FPS games and a mouse line hook to prevent drag resistance caused by the mouse’s cable. With the monitor’s curved shape and immersive 21:9 aspect ratio, the 34UC79G presents a world-class gaming experience for fans of FPS, RTS or MMORPG.
34UC79G also includes a number of practical design features which fit well into gaming station setup without hindering gaming such as tilting, adjusting the height and the mouse line hook which minimizes tangled cords.
“With tablets and smartphones at their disposal, consumers today don’t feel shackled to their desks anymore so it’s more important than ever that their monitors offer additional user benefits and conveniences,” said Brian Kwon, president of LG Home Entertainment Company. “LG is the number one brand in the 21:9 monitor space because we were first to recognize that consumers are adopting a new way of working and playing that put them ahead of the competition whether that’s working or playing.”
Visitors to the LG booth (Hall 18) at IFA 2016 will be able to experience LG’s new 21:9 UltraWideTM monitors for themselves from September 2-7.
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 Based on internal survey of 21:9 monitor models available for purchase as of August 2016.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com
Albert Lee, LG Canada, C: 647.534.6996, firstname.lastname@example.org
Lisa Yerilin, LG-One Canada, P: 416-486-2563 | C: 647.461.1049, email@example.com
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