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Athletes ready to carve a place in history this weekend with 2009 LG Snowboard FIS World Cup

  • Updated
  • 11/02/2009

LG Mountain Festival also set to kick off winter competition with free  public entertainment and activities for the family all weekend

Vancouver February 11, 2009 –Today LG Electronics Canada proudly reconfirmed their support and  sponsorship of the Canadian Snowboard Federation and the Canadian National  Snowboard Team at an international press conference that kicked off the 2009 LG  Snowboard FIS World Cup. The competition, which will  host the world’s best snowboarders, begins tomorrow at Cypress  Mountain, West Vancouver, with prizes of over $150 000 in  cash.

Delivering on their promise to achieve  the perfect harmony between superior performance and unparalleled style, LG has  paired this world class competition with a world class celebration. Fans and  athletes will rock out at the LG Mountain Festival, which will feature a snowboard rail contest, DJ series, LG fashion shows, a vendor village/food  court and a big screen playing highlight reels from the day’s competitions at Cypress so no one misses a  moment of the excitement. Spectators will also be able to get up close and  personal with athletes as each evening, World Cup winners will receive their  awards on the festival stage. Open to the public, the LG Mountain Festival is free and will take  place at Park Royal, West Vancouver  February 13th – 15th, 2009.

"We couldn’t be happier about strengthening our commitment to  Canadian athletics,” said Andrew Barrett, VP of Global Marketing Team, LG  Electronics. “Since both the Canadian Snowboard Team and the LG brand pride themselves  on achieving excellence, this weekend’s competition is sure to be a great success  and to top it all off, the LG Mountain Festival will be the best way for fans  and athletes to celebrate in true LG style."

This year’s action packed LG Snowboard FIS World Cup will feature  326 riders from 31  nations fighting for World Cup medals and honours in Snowboardcross, Halfpipe  and Parallel Giant Slalom. Canadian athletes include 2009 World Champion in  Parallel Giant Slalom,  Jasey-Jay  Anderson (Mont-Tremblant, QC),  2009  World Championships silver medallist in Half Pipe, Jeff Batchelor (Oakville,  ON), Drew Neilson (Vernon, BC), Crispin Lipscomb (Whistler, BC), 2006 Olympic  Bronze medallist, Dominique Maltais (Petite-Rivière-Saint-François, QC), and  Maëlle Ricker (West Vancouver, BC.

At the press conference, Crispin  Lipscomb, member of the Canadian National Snowboard Team conveyed his  enthusiasm for the competition ahead, “It’s already been such a great season  for the team, and we’re all really thankful  for LG’s support at this weekend’s World Cup. “Lipscomb opened up the '08-'09 pre-Olympic season in Cardrona, New Zealand on the podium,  with a Halfpipe bronze medal to add to his growing collection. “We’re all stoked to not only compete for the  World Cup title, but to also have the

The Canadian  Snowboard Team has been having a great year and the dedication LG has shown our  team and sport has been second to none," said Tom McIllfaterick, Chief  Executive Officer, Canadian Snowboard Federation. "Our National team  program has significantly improved over the last few years and, thanks to the  outstanding dedication of our world class coaches and athletes, we are now in a  position to medal at every;World Cup event, including Cypress Mountain.

Mountain  is a highlight this season. Scheduled a year in advance, the event is a true  test of events set for 2010 in the Halfpipe, Snowboard Cross and Parallel Giant  Slalom." said Marcel Looze, Race Director for FIS Snowboard, "We are  looking forward seeing the best snowboard riders in the world participating on  these new and challenging courses.

LG Electronics Global is the  title sponsor of the International Ski Federation’s (FIS) Snowboard World Cup  for the 2008-2009 season. The FIS Snowboard World Cup 2008-2009 competitions  have been taking place since September 2008 across 20 resorts/cities in 15  countries and will conclude in March 2009. Cypress marks the first of two Canadian  venues. The second FIS World Cup event will take place from February 18th  to 22nd at the Stoneham Mountain Resort in Quebec City, which will include a Big Air contest.

The LG Mountain Festival is open to the public  and free for all, for more information check out For  more information on the LG Canadian Snowboard FIS World Cup check out

About LG  Electronics, Inc.

  The LG brand was established in 1995. The company is a global force in  electronics, information and communications products, with more than 82,000  employees working in 77 countries around the world, and annual total revenues  of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances. For more information  please visit

About  the Canadian Snowboard Federation

  The  Canadian Snowboard Federation (CSF) is the governing body for the sport of  snowboarding in Canada.  Committed to high performance excellence in World Cup, World Championship, and  Olympic Winter Games competition, the CSF provides a wide range of programs and  support services based on established principles of long term athlete  development, for all levels of snowboarding ability.

The  CSF advocates a brand of winter exhilaration that provides opportunity from  park to podium and promotes self expression and individuality in the pursuit of  personal excellence. For more information on the services and programs offered  by the CSF, please visit: