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  • Updated
  • 15/06/2015

TORONTO, June 15, 2015 − The new LG G4 smartphone delivers unprecedented photo, image and viewing quality. Jayscale, Canadian daredevil photographer and social media sensation, puts the G4’s camera to the ultimate test in a skyscraping photographic expedition across Canada. Using only the LG G4, Jayscale has captured breathtaking images of Montreal, Toronto and Vancouver from dizzying heights – taken with permission and safety precautions from rooftops, helicopters and iconic sites. The LG G4 features a leading-edge camera with outstanding low light capabilities, making it the ideal device to create spectacular cityscape photos from dusk till dawn. The resulting images will be sold to the highest bidder in an online auction benefitting Make-A-Wish® Canada. The auction is accessible to all Canadians online at


Unprecedented features

The LG G4 – which officially launches in Canada on June 19th – features a 16 MP front facing camera with advanced photography features for brighter, more detailed images, superior colour contrast and a manual mode offering more creative control than ever experienced in a smartphone. The camera is complemented by the world’s first IPS Quantum Quad HD display providing a beautiful viewing experience on the 5.5-inch display and an elegant, optional leather back design or metallic back design (both included in box, and a curved form factor that fits comfortably in your hand).


“When I’m on the top of a building or snapping photos from a door-less helicopter I only have a few seconds to capture the perfect shot,” said Jayscale, a Toronto-based photographer. “The advanced camera features in the LG G4, which include the option to output raw photo files, have allowed me to take my photography to new heights. I am excited to partner with LG to deliver a series of photos in the style of this new emerging art form taken from new perspectives. I’m happy the photos will raise money to help grant the wishes of children with life-threatening medical conditions.”


Jayscale’s Top Tips for Skys craping Shots

  1. Be safe, get permission. Take advantage of accessible sky scraping locations like rooftop patios and tourist attractions like the CN Tower or the Empire State Building. These spots have some of the best views.
  2. Smartphone cameras like the LG G4’s are easiest to work with – shoot in manual mode so you can better control the exposure, white balance and manipulate the shutter speed.
  3. Export photo files in raw format for improved editing flexibility.
  4. It’s all about unexpected perspectives. Experiment with camera angles and light   levels.
  5. Share your images with the world – social media is a great way to get noticed and get feedback.
  6. Smartphones like the LG G4 are a great starting point for learning composition and capturing spectacular shots.




About Jayscale

Jayscale, better known as Jamal Burger, grew up in and continues to reside in Toronto’s Regent Park neighborhood. The 22-year old became interested in photography a little over a year ago. After sharing the images on his social media, the tremendous response from followers fuelled his photographic ambition. As his online following grew, so too did his range of photographic work which includes images created for major brands and high profile events. Jayscale’s beautiful cityscapes inspire civic pride in his followers who routinely offer up access to their penthouse terraces, balconies and sky scraping locations to help him do what he does best.


About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit  


About LG Electronics Canada

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit


For more information or to schedule an interview please contact:
Madeleine Stoesser at