LG ENCOURAGES CONSUMERS TO “CONSUME WITH CARE” ON WORLD ENVIRONMENT DAY
TORONTO, June 5, 2015 — To commemorate its sixth year of collaboration with the United Nations Environment Programme (UNEP), LG Electronics (LG) will mark the occasion with a global employee volunteer program to start on World Environment Day (WED), June 5. World Environment Day (www.unep.org/wed) was established by the United Nations General Assembly in 1972 and is run by UNEP to raise global awareness and to encourage citizens to take positive environmental action to protect the Earth. In addition to encouraging its employees to volunteer, LG will also encourage consumer participation in many markets with an online campaign to award LG Products to the best environmental photos and videos.
The theme of World Environment Day this year is Seven Billion Dreams. One Planet. Consume with Care. As UNEP’s longtime partner, LG will screen the organization’s WED video on its outdoor LED displays in Times Square in New York City throughout the month of June as well as engaging in environmentally-focused activities with employees around the world. LG staff in the United States will be engaged in cleanup activities in three communities, Russian LG employees will be involved in tree planting and battery recycling and staff in Brazil will start a vegetable garden at a local orphanage.
“We appreciate the global community and the millions of people who participate in WED, including LG, for making WED their platform for doing something positive for the environment,” said Achim Steiner, UN Under-Secretary-General and Executive Director of the UN Environment Programme. “Our daily decisions as consumers, multiplied by billions, have a colossal impact on the environment. World Environment Day is the opportunity for everyone to realize the responsibility to care for the Earth and to become agents of change.”
To encourage participation in World Environment Day, LG will energize our social media audience by encouraging our Facebook followers to submit photos and videos that best illustrate this year’s theme, “Seven Billion Dreams. One Planet. Consume with Care.” Over the following weeks, LG will highlight the most interesting submissions and continue the discussion on how everyone can make a difference in postive environmental change.
# # #
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com
For more information: