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Knock it to know it. The secret behind LG TV's superior viewing angle and quality is the panel. Just as the quality of the beans determines the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel used by LG is the reason why LG LED TVs have clearer, more consistent, and sturdy screens.
True Color Accuracy
IPS offers the most identical colour impression to that of the original image in every precise pixel of HD resolution. (Tech Background: IPS panel generate accurate colour of the original image. That is why IPS is widely used by professionals and broadcasts)
Wide Viewing Angle
IPS minishows the most consistent colour and contrast from all angles among LCD panels. (Tech Background: IPS technology can reduce the colour distortion and deliver more consistent colour in any colour, any angle.)
IPS is decidedly superior to the conventional panels in the clarity of its pictures during fast motion display, allowing blur-free, crystal-clear pictures. (Tech Background: Because of the advanced structure of liquid crystal, IPS technology can generate accurate picture with little blur in any fast moving pictures.)
IPS panels are stable and study, and resistant to damage, as opposed to weak competing panels; just try a simple knock or poke at the screens to see for yourself. (Tech Background: In VA panel, because vertical arrangement of liquid crystal, it takes some time to recover when panel get shock. IPS panel can recover its status faster than VA panel because of its unique horizontal LCD arrangement.)
Triple XD Engine
Enjoy sheer perfection of Colour, Contrast, and Clarity with the all-powerful Triple XD Engine. LG's latest and most advanced Triple XD Engine brings the highest level of excellence in Colour, Contrast, and Clarity for the best picture quality and performance.
LG TVs are DivX Certified®, and can play DivX® video up to 1080p HD. Enjoy the vast variety of premium content from the internet through DivX HD.
Smart Energy Saving
The Smart Energy Saving feature helps users to be a little greener by limiting power consumption. The feature includes back light control for adjusting brightness, a screen-off function that turns the picture off for playing audio-only, and the Standby Mode Zero function which allows the TV to effectively hibernate, using zero electricity.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG OLED TV has been the world’s best-selling OLED brand since 2013. Based on IHS Market, Technology Group, TV Sets Market Tracker, Q4 2017. Ranking is not an endorsement of LG. Any reliance on these results is at the third party’s own risk. All OLED TVs use panels manufactured by an LG affiliate. LG offers advanced audio and video equipment for your LG TV that will exceed your entertainment standards. Whether it’s family movie night in 3D, surround sound on your home theatre or festive game nights projected on the wall, LG delivers more than entertainment; LG delivers experiences of a lifetime. Explore the various televisions offered by LG, along with the advanced video accessories and audio equipment for all of your entertainment needs.