LG BACKS PUB-GOERS TO BE THE REAL WINNERS FOR BARCA V MAN UTD
Launch on Cinema 3D Pub Package provides football fans with the ultimate 3D experience
SLOUGH, Berkshire, 25th May, 2011 – LG Electronics (LG) today solidifies its position as a global leader in next generation entertainment through a series of ‘Life’s Good’ events to mark the launch of its complete Cinema 3D Pub Package. The launch celebrations will coincide with the highly anticipated match between Barcelona vs. Manchester United on the 28th May. With the new LG CF3D Full HD 3D Ready Cinema 3D Projector, combined with a range of Cinema 3D TVs, LG’s Cinema 3D Pub Package is designed to offer customers the ultimate shared 3D experience - already successfully trialled in a number of pub estates across the UK.
LG’s existing partnership with Sky, as the broadcasting giant’s first choice for 3D TVs, has seen LG Cinema 3D TVs installed in over 2000 pubs and clubs across the country. Over 1,000,000 pub customers have enjoyed 3D TV in pubs on LG Cinema 3D TVs - and the addition of the new LG CF3D Cinema 3D Projector now offers even more drama and excitement to the pub 3D experience. The impressive wide angle viewing capabilities, offered only through Cinema 3D ensures football fans are able to watch the game in 3D from anywhere in the pub without losing picture quality.
The LG Cinema 3D Pub Package offers customers lightweight 3D glasses which are more affordable and more comfortable - 50% lighter than active glasses as well as not requiring batteries or synchronisation. This makes viewing more comfortable and inclusive, especially given that these glasses can be used for both the Cinema TV and the Projector. Furthermore, in order to help as many football fans enjoy the game of the season in the ultimate 3D environment, LG is distributing 100,000 3D glasses to a number of Punch Taverns pubs across the country.
The LG Cinema 3D angle is perfect for group viewing and the pub environment. By providing this more sociable experience, pubs across the country will be able to offer customers a thrilling experience that’s just like being at the game, except they’ve got the best seat in the house in the comfort of their own local! The unparalleled experience will encourage more people to watch upcoming sporting events in the lively atmosphere of the pub rather than at home – a trend confirmed by Raynes Park Tavern in London which has already experienced an overall 10-15% increase in sales and 25% on big sporting occasions since installing the complete LG Cinema 3D Pub Package.
Warren Lewis, LG’s B2B Commercial Director, commented: “We are exceptionally excited about the rolling out of the Cinema 3D Pub Package and the addition of our 3D projectors to the pub experience. The wider viewing angles and the lightweight, comfortable glasses help create a more enjoyable, relaxed 3D viewing experience for all involved. We’ve already seen pub-goers’ positive reaction to the 3D package, with Punch Taverns witnessing great results in a number of their estates, and we’re confident that the customers will continue to enjoy the more inclusive experience Cinema 3D offers.”
Sorrel Ward, Concept Manager, Punch Taverns adds, “The benefit of the Cinema 3D Pub Package is already visible for us all to see. Feedback from recent focus groups in the area shows that participants would always choose to watch sport in the Raynes Park Tavern rather than in a competitor pub because of the quality of the 3D experience and in particular the 3D big screen.”
LG’s ‘Life’s Good’ celebrations will be taking place at The Raynes Park Tavern in London, and The Cock Hotel in Manchester from 5pm on May 28th and will see over 1,000 people in both London and Manchester enjoying the ultimate in 3D pub experiences. Famous football pundits will be also be joining the football fans at the Raynes Park Tavern to offer their expert opinion as two of the most exciting teams in the world battle it out in the most exciting pub environment courtesy of LG and Sky.
Cinema 3DProjector Specifications
- Technical data:
- Product: LG CF3D - Full HD 3D Ready
- EAN: 8808992883012
- Projection throw ratio: 1.36-2.46 :1
- Brightness: 2500 ANSI Lumens
- Brightness (long life) : 1500 ANSI Lumens
- Resolution: 1920 x 1080 HDTV
- Type: LCOS
- Contrast: 7000 : 1
- Weight: 19.6 (kg)
- Noise: 33 dB
- Noise (long life): 29 dB
- Lamp life: 3000 hours
- Lamp life (long life): 3500 hours
- Manufacturer's warranty: 24 months
- Condition: New machine
o D-SUB 15pin in (VGA)
o Composite Video
- Special features: Full HD
- 0.61-inch SXRD™
- Full HD 1080p (1920x1080)
- 3D Auto Picture Calibration
- Dual Engine
- 2 HDMI 1.3, USB Input
- Real Cinema
- Remote Control
- CD Manual
- Power cable
For more information, visit LG’s website at www.lg.com/uk
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LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
Michelle Rainey /Gareth Kolze – Jones
+44 (0)20 7413 3064