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Simplicity. Perfection.

OLED TV W9

4K HDR Smart TV with
LG ThinQ AI
  • The actual product may differ from image shown.
  • Included TV-to-AV Box cable is required for TV operation
    (not included in the picture).
front side view of lg signature oled tv w9
lg signature oled tv w9 is hung on the marvel wall in the living room with the text written as the one with the wall over the picture
One with the Wall
LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerizing experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.
  • The included TV-to-AV Box cable is required for TV operation.
  • The power cable and TV-to-AV Box cable may be visible depending on method of installation.
close shot of new 2nd generation alpha 9 intelligent processor of lg signature oled tv w9

New 2nd Gen α9 Processor with AI

The 2nd generation α9 Processor upgraded with deep learning AI algorithm optimizes its processor speed and graphic to enable next-generation technologies for the breathtaking detailed imagery and custom sound to be immersed in marvelous reality.

in the living room a woman and a man is sitting on a couch watching at lg signature oled tv w9 that is hung on the wall
in the living room a woman and a man is sitting on a couch watching at lg signature oled tv w9 that is hung on the wall

Live in wonder with New Intelligence

LG AI TV expands your AI experience with both the Google Assistant and Amazon Alexa. Experience the wonders that LG AI TV presents.

  • The functionality of Google Assistant and Alexa is dependent on region.
  • Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button.
text is written as perfect black brings images to life over the picture of a diver photographing fish under the deep blue see
Perfect Black Brings
images to life
Perfect Black, stunning contrast creates the color more intense and adds depth to the image.
Black, the most important color
LG OLED TV ensures the Perfect Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colors, uncovers the hidden details and even reveals life.
Perfect Black, that Hollywood
Filmmakers Experienced
"The perfect black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato's experiences with LG OLED TV.
text is written as dolby vision and atmos cinema experience at home over the picture of field of reeds with the sunset
text is written as dolby vision and atmos cinema experience at home over the picture of field of reeds with the sunset

Dolby Vision & Atmos Cinema Experience at home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
  • Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
text is written as 4k cinema hdr delivering the filmmaker vision over the picture of the inside of a cave
4K Cinema HDR
Delivering the
filmmaker's vision
LG's 4K Cinema HDR trues to the filmmaker's vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
  • HDR10 Pro and HLG Pro is LG's own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.
A source of inspiration to
Hollywood filmmakers
"I see all these details in the bright highlights that aren't there in any other format." Now, Listen to a director of Deadpool, Tim miller's opinions about LG OLED TV's HDR.
Technicolor Expert Mode - Hollywood
Color Expertise in your home
LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor's industry leading facilities.
lg signature oled tv w9 is hung on the dark gray wall in the living room
lg signature oled tv w9 is hung on the dark gray wall in the living room
Gallery Mode Adds
a touch of class
to your life
Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.